Whether it’s for a special occasion or just to send some good regards, one can always show someone how much he or she cares with a fully customizable greeting card!
The world of business can open new avenues of interest around your art or craft passion. For the hobbyist, card making is fun! Have you been making cards for your own use, and are you now wondering if you should expand and sell your creations? Greeting cards are big business. People need them for countless occasions.
Start Greeting Card Making Business from Home
Not only do they send them to mark births, deaths, graduations and anniversaries, but they also send them just to add cheer to a loved one’s day. Many people won’t even think about giving a gift unless there is a greeting card attached.
If you have a unique idea for a line of greeting cards and artistic flair or even talent with the written word, you can start a home-based greeting card business.
Working at home sounds easy, but if you go overboard with your spending, it’ll be hard to earn a profit. If you’ve been making cards for a while, the start up cost can be minimal, and the only upfront costs would be fees to show your work to your target shoppers.
If you see yourself enjoying the card making process long term, selling cards to sustain your passion can be a great way to go.
Visit several greeting card stores and gift shops to browse through their selection of greeting cards. As you browse, try to determine what is missing or how you can produce better cards. Search online for even more greeting card ideas.
Keep in mind that many online card makers may have great ideas but don’t necessarily sell very well if they don’t also know how to market.
If you can find a need in the greeting card business that hasn’t been completely dominated by another artist or card company, you can experience business success by filling it better than someone else is. Purchase the materials you will need for your greeting card business.
If you will make handmade cards, you will need a range of special papers, pens, colored pencils and embellishments. If you will design cards on your computer, you will need a desktop publishing program, scanner, printer, and card stock or photo paper. A paper cutter may prove helpful as well.
Build Home Base Office
Set up a home-based office in which you can create your greeting cards, market your business, and handle administrative and marketing tasks. If you don’t have room for an office, consider setting aside space in a finished basement, dining room or even a guest room.
Stock your home-based office or space with basic office supplies and equipment as well as card-making supplies. Set up your computer, fax machine and phone in the same area. You can use this space not only for designing your cards, but also for communicating with potential customers and suppliers.
Satisfaction is important
One thing to think about is your artistic style. The market is saturated and competition is fierce, so a niche-market or a unique look will help sell your cards. Do you have a drawing, painting, or collage style that makes your work pop and draws attention?
Some ideas you can try are:
- paper pricking,
- stitching on paper,
- pop-up cards,
- and paper quilling.
Explore your potential for a distinctive look in greeting cards. Make your style your own, and you’ll discover people drawn to your unique creations!
When you have selected what cards you will be making and selling, you will need to gather several accessories for your greeting card making business. For digitally printed cards you will need to have computers, scanners, designing software and high-quality printers.
You can also outsource the printing arrangement. For other types of cards, you need to source beads, colors, blank card paper and different craft making items. You will find these materials from the local wholesale shop or you can go for an online purchase.
Here are some tips of how you can make your cards unique in its own way by adding a clement touch to it and make it stand out of the lot:
Mimic a Pattern
Find inspiration from bold patterns such as we did with a woven pillow. Mimic this pattern on a card by cutting a rectangle of card stock. Then tape down the horizontal ribbon and thread the vertical ribbon through. Use different widths and patterns to create a unique look.
Use Real Flowers
Add a touch of realism to a card with pressed flowers. Make sure your flowers have lost all their moisture before using them in a project or they may turn brown. To attach the flowers use dry adhesive dots.
Use Botanical Prints
Create an elegant look by punching botanical stems in the centre of a mod card. Use warm colors to emphasize this botanical look.
Create an encouraging card with phrase stickers placed in a grid. Top it off with a simple flower detail.
Use Other Objects
Fashion a cute flower shape out of safety pins. Add beads to the pins for an extra touch. To hide the glue holding the pins together, adhere a button to the center of the design.
Personalize a thank-you card by hand-stitching ribbon in the shape of a flower. Complete the look with machine-stitched lines.
Use fabric to add texture to your card design. We covered a card with fabric pieces then embellished by machine-stitching other fabric pieces onto the card. For an extra special touch, create a flower out of sewn together pouches.
The last element to consider for a small business is a website. Many online platforms offer tools for building a website on your own. Try a few sites out before giving up because they are not all made alike. Your own knowledge of computers will make one platform easier to use than another.
As your greeting card making business grows, you can apply for a Patent and Copyright License. You will need to submit the designs along with your company name with specific application format with fees.