Do you like designing greeting cards on your own? Are you often praised for your skill at making greetings in the most unique way? If “yes”, then you should think of presenting your craft to the market and start your own online greeting card store. Greeting cards are popular for all ages and sending one of those reflects the emotion that a person has for the other. Be it birthdays, anniversaries, weddings or a sad event such as a death. Greeting cards suit every purpose and hence have a varied use.
However, there are certain tips that you need to keep in mind before you start your own online greeting cards business. These are mentioned briefly below
Step:1 Market research
You need to go out and visit some of the most popular greeting stores to see the products they have on offer for the customers. Browse through the various online greeting card stores and try to find out something that you think is missing from these stores. You can then work on the missing product and make it your niche. People shall only visit your online greeting card store if you have something to offer which others don’t. Some of the unique niche that you can select for the business are-
- Handmade greeting cards
- Personalised messages
- Computer designed greetings card
- Ready to print greetings
#BonusTip: There are few things which are very frustrating which are a disconnected phone number, an old website. Use Yext to scan your profiles across multiple sites, such as Google, Bing, Facebook, and more. Be Updated on Online Media.
Step:2 Materials to make the Greetings Card
If you plan to sell handmade cards from your online greetings card store then you need to get hold of a range of materials to create the designs and bring them to a presentable form. Special papers, glitters, pens and other embellishments are to be purchased in bulk so as to process the orders placed by the customer. However, if you want to sell digitally designed cards then buy a printer, scanner and photo printing paper.
Make sure that you have a computer with digital publishing program so as to process the designs through them. Make sure you buy these equipments from wholesale suppliers as it will cost you less and allow you to have greater profit margin from each sale. Remember, at this early stage of the business it is essential for you to make respectable profits so that you can sustain the business efficiently.
#BonusTip: You need to Focus on the Very Powerful Marketing. If you want to build your social media following, you need to be an active and Creative as per the day and Festival. You need to participant in the community with Contents.
Step:3 Business plan
Create a proper business plan to run your business according to it. The plan should consist of the goals you aim to achieve with the business in the upcoming days. Provide details of the budget and list the suppliers from whom you wish to take the supplies and the rate.
Your business plan will help you in getting financial help from banks or individual financers if you need loans. Write down a proper executive summary so that people can understand what your business is about and the operational model in the first page itself. A well written executive summary is the key to getting financial assistance from various kinds of lending authorities.
#BonusTip: Why am I going to start this Greeting Business? Who will be the Customers who buy? To Where I sell this Products? These are the Most Important things to know before starting Business. All such important question will be covered in Business Plan. So make a Good Plan.
Step:4 Watch out for seasonal trends
Keep in mind that there are various occasions that call for gifting greeting cards. You need to use these opportunities and design special products for the season. For example, you can opt to make greetings with customised love messages during the period of Valentines Day.
If your product is unique then you can register huge sale and establish a brand identity for your amazing and creative greetings card. Other such occasions can be the New Year, regional new years or Diwali greetings!
#BonusTip: A Good and Creative name matters a lot in the Business. Choose the right, small and related name with your Business. Register a Domain and start process of trademarking process to claim your Name.
Greetings cards are mostly meant to uplift and bring smile on a person’s face. You need to design your website accordingly with enough charm that shall impress the visitor. Get assistance from a professional web designer to create your website. It should look professional for people top trust your offerings and the authenticity of the business. Make sure you take high quality snaps of your creations in order to put them at your website. People need to see what they are ordering to get an idea of the product and the quality.
Photographs make the website look attractive and speak for themselves while emphasizing on the uniqueness of the designs. People opt for online stores because they are convenient so you need to ensure that the website is not too heavy and takes too long to load. Design a mobile friendly website so that people can browse through their phones and even order if they have slow internet speed. For payment purposes, make sure that the process is safe and secure for the clients. Install proper payment gateway so that there is no chance for any financial mishap.
#BonusTip: Many people and they’ll say they get a lot of emails in days. Some may say too many, yet 86% of consumers preferring the only email when communicating for business purposes. Make an Effective Email and start Marketing process.
Promote your online greeting cards business as much as you can to earn revenue from it. It should reach toa maximum number of people so that they your brand is established in the market. Closely follow the market leaders to understand their marketing methods and then you can adopt them with your unique products. Hire a professional SEO to drive in traffic to the website with proper keyword targeting and blog posts.
Use your brand’s social media profiles properly to communicate with the clients and understand their requirements. Be open to feedbacks and respond to them professionally on the internet for better public image of the brand. Give out special offers through sms and emails during occasions so as to get the attention of the consumer base effectively. You can also spread out adverts to popularize the business among the target consumer group.
#BonusTip: Every Business has Somewhat similar Products but only one thing which differs them is right mixing of Idea. Different knowledge, Different Skill have different results. so invest in research in more to create unique card and be unique then Others.
Though there is a huge competition from big brands in the greetings cards industry, your online greeting card store shall find takers in plenty if you closely follow these tips. You need to dedicate yourself completely to the business and hold patience for it to yield returns. Success doesn’t come in a day and hence you need to constantly give efforts and within a couple of months it shall start giving you results and you shall earn a proper living! All the best for the endeavour.