Being a baker is a lot of hard work. Do you enjoy spending the time at kitchen baking your favourite donuts? Do you have an amazing recipe for a donut which is unique in the market? If “yes” is the answer then you are someone who loves baking and has the necessary skills to be able to make donuts. With food going mobile then and online now, it is growingly becoming a major part of the online shopping industry.
You with such amazing skill sets are well set to launch into a lucrative career with your own online donut store! Some of the important things to keep in mind are mentioned below
Are you ready for it?
Baking is one of the most-hard working professions. You get into the kitchen in the morning and work your entire day to make donuts. It needs immense patience and love for the profession. Starting your own online donut store shall mean that you will have to work constantly to meet the orders and that is going to be very stressful if you do not love baking.
In such a profession there are often chances of getting injured in the kitchen with some of the heavy machineries and kitchen equipments that are used for baking such as the hot oven or the handling cutlery. You can be subjected to various kinds of cuts and scratches all through the day for the sake of your work. If you are ready to take all these on then you are a true baker and hence do not look back and keep reading!
Learn the art and pick your niche
It is essential to be able to make donuts perfectly if you are opting to start your own online donut store. Learn from experienced bakers the art of making a donut and then use the same skills to make donuts for your online store. You should practise so that you can deliver the perfect product when people ask for it on the website.
There is immense competition in the market and hence it is of utmost importance that the business you have stands out from the rest. There has to be something unique in the donuts that you have for sale at your online donut store. Some of the popular and unique niches to tryout could be- Vegan donuts, Gluten free donuts or Gourmet donuts.
You can try out combining these three for new recipes and come with something that is absolutely unique in taste. This will help in establishing a market for you and also create a “brand “for your online donut store.
Demography and market analysis
Well now is the part where you need to assess the demography and aim at a target audience. You need to be sure of the location where you would want to serve through your online donut store. You need to understand that the location selection is one of the most important parts as it paves the way for the success of the business in the future stages.
You need to delve into a proper market research and understand the way some of the top competitors work in the market. You can learn from them and adapt the strategies for quick growth and popularity. This will also help you in pricing the product in a competitive manner, however, you need to keep in mind that you need to recover the investments and also make profit so price the donuts accordingly.
Writing the business plan
You need to have a properly written business plan where you can note down all the investments that you plan to do and also the way you think the business can recover the money. Write a proper executive summary so that people can understand the business and its process in brief right at the beginning of the business plan.
Remember you need to have a proper company pitch in the business plan because this is the document that the financers or banks shall see before they sanction any loans for you to start the business online.
Your website is the virtual face of the business in the market and for the customers. Take assistance from a professional web designer to get the website designed. Make sure the website has colours that are soothing and enhance the desire in a person to eat. According to psychology, colours such red and yellow are perfect for a business that deals with food as they sooth and create hunger in a person.
Your website should have images of the donuts that look yummy and instantly enhance the desire in a person to grab a bite! Make sure you have proper payment gateway so that the people can pay quickly and securely without worrying about the safety of their accounts after making the purchase. Such security is extremely essential because one single such instance of debit card hack shall out your online donut business to ground and damage all the reputation.
You need to employ delivery agents who will take the donuts from you and serve to the customers in their location. Make sure that the people at work are efficient because people shall not entertain if the donuts are too late or out of shape and have broken die to the travel. Being on time and delivering it in the best quality has to be the target for you and your delivery agents.
Every business needs a lot of hard work and dedication from the owner and hence it is essential for you to know that hard work is inevitable. You need to patient enough to be able to reap the profits from the business because it shall take some time for your online donut store to become popular in the market.
Use proper marketing techniques such as SEO or social media promotions to increase the brand visibility and bring in people to the website and earn sales. Success is never too far away, you just have to progress towards the goal with full heart! All the best!
As we know that, Donut is one of the favourite foods of the People. There is huge scope of this product if marketed well. Here we have Collected one infographic which gives you more idea on Donuts Industry and its Trends.