Nothing but a scoop of ice cream can be the perfect delight in the scorching summer heat. People of every age group love having an ice cream of their favourite flavor. Do you have a special flavour and can make amazing ice cream blends? If “yes” then it is high time that you encash on the opportunity and start selling ice cream online. There is a huge competition in the domain from both online and offline stores.
Like any other business, you need to follow certain steps in order to rise up the ladder and make an impact in the market with your online ice cream business. Some of the steps and ideas are listed below
Step:1 Nature of business
You can start an online ice cream store by taking up a franchise of popular ice cream brand. It is easier because people already know the brand and its taste so they will flock in numbers to your online store to have the ice creams. On the other hand, if you want to create a brand for your own then the ice creams are needed to be made and then served to the people. You should have a skill and knowledge regarding making ice creams along with various unique recipes and flavours.
#BonusTip: Be Ready for 360 Ways of Marketing. Some People respond immediately on Emails. Because some tech-savvy customers use mail or post office boxes. Direct mail puts coupons or special promotions into your customers’ hands and Chances of scratch doubled.
Step:2 Select your niche
Go through a proper research of all the nearby ice cream stores so as to understand what they have on offer. Try to understand flavour and type of ice cream has the maximum number of takers and then plan your niche accordingly. You can aim at making fruit ice creams or maybe you can select flavours and explore them deeply to offer various sub genres of the flavours. You can also start ice creams that are healthy and contain low fat because people are growingly becoming health conscious.
#BonusTip: Optimized your Website Easily. Showcase your Ice Cream flavors and other desserts on your website, particularly with high-quality photographs. You can display menus, prices, hours, coupons, news of your store with the Proper use of Filter.
Step:3 Draft a business plan
You need to get a proper business plan so that the same can be executed in the working process. Properly describe the objectives of the business along with the target consumer group. Mention the investments that are to be made in the business and how you plan to recover the costs. Follow a proper format for writing the plan. Include an executive summary right at the beginning which has information in brief and describes your business. Such a business plan is essential if you want to seek for financial assistance from any money lender or banks.
#BonusTip: Go out of the Online Store. Nothing encourages engagement more than competitions. Partner up with a local restaurant or Local Popular Place to create an ice cream eating or making a challenge, where the customer must eat a giant serving in an allotted time. Reward them with Products or Hampers
Get in touch with the health department of your area and find out what are the licenses that are required to open an ice cream store business. You will produce food and hence it needs to be certified and licensed so that people can trust you and have the ice cream. Get a proper ice cream store permit from the authorities.
#BonusTip: Be Ready to Welcome Customers in offline way also. Rather than always having people come to your Online store to buy ice cream, consider taking your ice cream to the people. Buy a cart or truck and frequent places people might buy ice cream.
Step:5 Hire staff
If you want to make ice creams and sell then it is obvious that the entire process cannot be done by a single person. You will need to hire staff and work with them to make the best ice cream foir each of the orders.
#BonusTip: Arrange one Event and Welcome some Selected person of ice cream Lover. One of the easiest ways for you to get your name out there in a more personal way is to host an interactive event, such as a sundae making, Ice Cream decorating, ice cream making event.
Your clients want the best ice cream and you need to ensure that they get what they pay for. Your flavours and taste shall stand apart from the rest of the market and make sure that each time you serve an ice cream it has the same taste as of before. If tastes change then people will doubt your credibility and you shall start losing out on clients.
#BonusTip: You can Educate your Customers about your Ice Cream and Qualiy of Services. By providing tips and tricks alongside your merchandise to give your customers great ideas and an idea of what your brand is really about. Also, you can build your landing pages with SEO strategies in mind, be sure to include a call-to-action and Collect Potential email ids for future Conversation.
Ice cream is such a product that will melt very quickly and needs to be served immediately to the customer. Make sure you start the business on a small area and later spread out, it is essential to start small because ice creams are to be delivered to the clients quickly and in a temperature control box. Hire employees who shall work as delivery agents and serve the ice cream to the customers’ location as fast as possible after the order has been placed.
#BonusTip: Everyone loves the Social media.Think about using social media sites like Facebook and Twitter to keep people updated about what is happening at your Ice Cream store and attract “followers.” Run special deals on your website for the Certain festival with coupons that people can print out and bring in to redeem.
Your website is the identity of the business and hence you need to make substantial investments to make it look better and professional. Hire a professional web designer and ask the person to design the website according to the theme of the business. You need to design a logo that shall be placed right at the top of the website and will reflect the brand and its offerings. Stuff your website with well-shot photographs of your ice creams so that the customers are enticed into ordering from your site.
Install proper payment gateways so that people who make online payments are safe from any ki9nd of financial frauds. Having PayPal is an added benefit as it is one of the leading payment methods and gives an authentic feel.
#BonusTip: Purchase a space and be part of any good Event in your City. If there is a big community event, such as a Music concert, Festival fair, or other production, offer to sponsor the event. Not only will this help you get your name out there, but it will also get an opportunity to sell your products.
Your online ice cream store needs to have enough buzz in order to get sales from the customers. Use your social media profiles to connect with the customers. Post regularly from these profiles so as to engage the audience and stay in their memory so that they remember your brand when they think of ordering ice creams.
Appoint a SEO expert who shall target keywords and bring rank to your website on various search engines. You can only get sales if enough traffic is driven to the website. Send out direct emails and SMS to the people to inform them of the offers and new launches in your online ice cream store.
#BonusTip: Since people love deals, you might consider printing and distributing coupons with offers such as “Buy One Ice Cream, Get One Free” or “Get $1 off your next purchase over $5.” This way you can increase your Selling of Ice Cream.
Keep in mind that every business needs dedicated efforts from the owner and if you plan your own business and follow these ideas, you shall surely taste success. You need to be patient to get the success because initially it takes time to set up the business and get the much precious first sales order. Keep no loose ends and work hard because an entrepreneur is a self-made man and nothing but your hard work shall help you to reach the goal. Good luck for your endeavour