Reading is to mind what exercise is to a body. Reading not only helps us gain knowledge but also plays a vital role as an exercise to the brain which keeps us active, engaged and stress-free. Furthermore, books help us develop analytical skills, and increases our focus, concentration, and patience. The habit of reading is indispensable which will only help you grow to a more mature and sensible person with a visionary mind and humble personality.
Reading entrepreneur books for a startup can be quite beneficial for aspiring entrepreneurs. In this article, I am going to recommend the top 8 books of 2018 you should read before your own start-up.
# The $100 Startup by Chris Guillebeau
An innovative idea can actually be an amazing business when properly executed. Chris Guillebeau draws the pathway of an entrepreneur so you can transform from a person with a passion to an actual successful entrepreneur. Chris illustrates 50 very motivating case studies of entrepreneurs who were able to establish their businesses with extremely low start-up costs. This book is unique than all the other books available as it comprehensively clarifies the inner workings of different businesses, which are a great revelation for people with almost no business knowledge. Guillebeau also has a chart of checklists to go through combined with the concrete examples which give a very good idea of how to start a business with low finances.
# Crushing It! by Gary Vaynerchuk
Vaynerchuk’s book is best to learn the strategy of brand building and social media. He is one of the world’s leading experts and knows all the tricks and tips about branding and social media (e.g. – Twitter, Snapchat, Facebook and many more). In recent times, social media plays an inevitable role in promoting your business. Using social media is the fastest way to boost sales. Learning how to use them efficiently and knowing which ones to utilize in your business is surely going to be a head start for you.
# The Power of Broke By Daymond John
According to Daymond John, broke means being pushed towards greatness. John thinks people tend to give up during the initial phase of their new business. Being broke acts as a burning determination to change their lives so they tend to work harder and not give in easily. Daymond, one of the sharks on Shark Tank, and the creator of FUBU were able to create his six-billion-dollar empire with just $40! Technology, internet, and social media made startup business easier than before since they already have access to a wide range of customers to promote their business. All you need is determination, dedication, and creativity to succeed.
# The Millionaire Fastlane by MJ DeMarco
Communication and the right decisions are very integral to the growth of a startup business. MJ, in his book, stressed the importance of the right mindset to become a millionaire. He believes that the aim is not to launch a unique business product/service but to take what is already out there and improve it. Reading the book will really change your perspective and the direction of thinking. You can know how the millionaire thinks, behaves and analyses the various situation through this book. MJ also has an online forum for entrepreneurs to inspire and encourage to build a wonderful business which can also help you build your business.
# Never Eat Alone by Keith Ferrazzi
Ferrazzi simply emphasizes the importance of networking for a startup business. This business book exhibits the abiding stratagems used by influential people like- Winston Churchill, Bill Clinton, and the Dalai Lama. He provides a set of guidelines and strategies that can be applied to build contacts and create an influential impression of the business. It is your duty to influence and pursue your customer about your product/service and this book can be a great help.
# The Lean Startup by Eric Ries
This book is about how to keep things simple, not overthink your decisions and focus on things that are actually important. Eric believes we are now in a market of constant digitization and change. The most important thing for today’s entrepreneur would be to know the type of changes occurring all the time, adapt to the change and make necessary alterations in the business strategy to cope with the ongoing trend in the market. To grab customers’ attention, this is a vital aspect to keep in mind. To help the entrepreneurs keep pace with the change, he mentioned quite a few valuable innovative easy methods to be an adaptable company.
# The Hard Thing About Hard Things, Ben Horowitz.
This book is about the harsh truth of new Startups. Ben gives advice on forming and operating a new startup and all the stages of possible hardship that a new aspiring entrepreneur has to endure. The book talks about leadership and management skills, financial opportunities, fundraising, and sales. To sum up, the book explains all the backbone elements of a startup.
# Business Model Generation by Alexander Osterwalder
A new business idea needs a proper business model, planning and a visionary perspective to captivate the targeted customers in a competitive market. The book written by Osterwalder has 470 business model practitioners from 45 countries. It has an in-depth insight into the basic and advanced business model that is used by companies and entrepreneurs in the world. With so much of details, you can choose the right business model and take the right decisions for your startup.
The reading habit is quite evidently visible in all successful entrepreneurs. This is why you should also read and learn before you jump into the decision of starting your own business. You need to be passionate and determined about what you are doing in order to take your business at the top. Experience can mature people.
As it is said, “The reading of all good books is like a conversation with the finest minds of past centuries.” Hence reading the finest books and knowing about the greatest entrepreneurs can help you understand the current market and the rules of a business better.
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