A custom tailor shop is one that makes products according to the specific needs and demands of customers. If you are an owner of a custom tailor shop, then you need to have several marketing ideas up your sleeve and implement them effectively. Marketing is the key to succeed in any kind of business, if required hire a certified marketing expert who is skilled and talented. Be smart in promoting your business by using different kinds of techniques.
Here are some marketing ideas for a custom tailor shop to get success in your Business.
_Create a Logo
Focus on creating a logo that will represent your business and brand identity. All your business cards, pamphlets, and fliers should carry the logo in it. The logo should look unique, something that captures the attention of people whenever they have a look at it.
_Participate in Trade Shows
Consider participating in trade shows that are organized in and around your locality. Hire a stall in the show and showcase your products to the visitors. Give a detailed description of your business to anyone who visits your stall. Tell the visitors about the specialty of your products and the deals that you are offering. Distribute business cards and fliers in the event.
Promote your business through advertisements in local newspapers and TV commercials. Find out the widely circulated newspapers in your locality and place an advertisement in them. Also put up hoardings and billboards that displays all the information related to your business such as location, types of products that are sold, prices etc.
Contribute articles as a guest to any popular blog related to tailoring. Write about tailoring techniques, unique designs, materials etc. The content should be rich with information and of value to the people who give it a read. You can start your own blog once you decide to expand your business. Blogging will make your business popular among potential clients.
_Build a Website
Building a professional website is a must for any business. It helps in making your online presence strong. Customers can have a look at your products from the comfort of their home. Upload photos of all your products on the website and give their detailed description. You can hire a professional to design a website for you.
Use word-of-mouth technique for promoting your business. Request the customers who are pleased with your services to refer your business to their friends or family members. Provide them with incentives like a discount, gift coupon or a free product for promoting your business. Ask your clients to share positive reviews about your products on the website and on social media. People will get a good impression when they go through the reviews.
_Sponsor Local Events
You can connect with the local community by sponsoring local public events. Such events can also be related to a charitable cause, you can distribute some of your products among poor and homeless people for free.
You can help your business gain huge popularity through campaigns in social media. Use social media websites to promote your brand identity. Create a page in social media that is related to your business. Ask your friends to like and share the page through their accounts. Interact with prospective clients in social media and post content linked to your tailoring business like the exciting deals on offer, the launch of new products, opening of a new branch etc. Social media gives you the scope to reach out to a large number of customers.
_Register Your Business Online
Go for Search Engine Optimization and register your business in online business directories and search engines. People should be able to find out the name of your business when they search online for custom tailor shops.
Try to follow up with your customers after they buy a product from you, ask for their valuable feedbacks and reviews. Positive feedbacks can encourage you to perform better and the ones that are negative helps you to identify the drawbacks. A follow-up program lets your customers know the value you attach to their opinion.
_Exploit the Gaps in Market
Your inventory should include those products that are not easily available in the market. Customers should get a unique experience when they use your products. The specialty of your services and products will help in drawing customers to your store.
E-mail is a potential marketing tool. It is an effective channel of communication between you and your customers. Request your customers to sign-up or subscribe to your website through their mail account. E-mailing allows you to stay in touch with those customers who have not visited your store for a long period of time. Keep emailing your old and new customers about exciting offers, special packages, and deals, discounts etc. Send personalized emails depending on the choices and preferences of specific customers. You can also send wishes to your customers on their birthday and on other occasions that are special.
_Discounts and Sale
Promote your products by offering discounts and sale. You can offer special prices while launching new products, sell products at a discounted rate in the festive season, offer free products like buying two full sleeve shirts and get one half sleeve shirt free. People are much more likely to visit a shop that sells products at a discounted rate than ones that sell at a normal or expensive rate.
_Upload Videos in Website and Social Media
Share videos of the making of your products in your website and social media page. People will get to know the special techniques, the equipment used and the variety of products you make. The videos can be helpful to those who want to learn custom tailoring.
_Collaborate with E-commerce Websites
You can collaborate with E-commerce websites that are reputed. Allow them to sell your products through their portals and share a percentage of your profit with them in return. This makes your products visible to a huge number of customers.