A window company sells window or glass products to customers. It is a small-scale business that can be expanded through effective marketing. You just need to identify the marketing techniques that will be appealing to your target audience.
Here are a few marketing ideas for a window company that can make it popular among customers.
You need to reach out to your target audience through advertisements. It will help you to spread the word about your window company among potential customers. You should advertise your business in newspapers and magazines that are widely circulated in your locality. Highlight the specialties of your products and services in all the advertisements. TV commercials and radio can also be utilized for advertisements. Place banners in and around locality where they are visible to the target audience.
-Business Cards and Fliers
Print business cards and fliers which you can pass on to potential customers. Place the logo of your company in the business cards and also mention your contact details in them. Carry the business cards with you whenever you go to attend any public event. Distribute the fliers in crowded areas like a market or railway station. You can also paste some of your fliers in the local community board.
-Create a Brand Identity
You should create a unique brand identity of your business that will help you to attract new customers. Brand identity is an essential component of marketing for any business as it provides you with the scope to stand out in the market. There should be something special or unique in your company that is missing in others, it can be your products, customers service, logo, name, business cards, and website.
-Quality of Products and Services
You should give top priority to the quality of your products and services. If customers are satisfied with the quality of your products, then they are likely to recommend your company to other potential customers whom they know. Your company should sell different types of window products which are trending in the market. The products should be able to meet the specific demands of your customers.
Use referrals or word-of-mouth advertising technique to generate new customers. It is a basic marketing tool that does not require much investment. Request your loyal customers to refer your company to their friends, neighbors, and relatives. Make it a point to thank the referring customers and reward them with gifts, cash commission or free products for each successful referral.
-Logo of Your Company
You need to design a unique logo for your company. The logo should represent the values or goals of your business. Make sure that the logo is present in all the advertising materials. The logo should be creative and stylish, something that instantly captures the attention of your customers. Numerous logos are available on online websites which are free, you just need to choose the one that is ideal to represent your business.
-Reviews and Feedbacks
You must collect feedbacks and reviews from your customers and monitor them regularly. It is the best way to know the opinion of your customers. You will get to know whether the customers want to see any changes in the quality of your products and services. Provide a space in your website or social media pages where customers can write reviews and rate your services. Positive reviews will help in enhancing the reputation of your business.
-Discounts and Deals
Offer lucrative discounts and deals to your customers frequently. It is the traditional way of promoting any business. You should offer discounts to repeat customers and also to the ones who buy products in bulk from your company. Offer special prices at the launch of a new product or during festive occasions. You can also offer daily deals like buy two and get one free.
-Sponsor Local Events
You should consider sponsoring events in your locality as that will help you to engage with the local community. You can purchase advertising spaces to sponsor the event. Try to sponsor charitable events where you donate money to a charitable organization. This will contribute to creating a good impression among potential customers.
-Participate in Trade Shows
Your company should participate in local trade shows. It offers you the scope to showcase your products to potential customers. Pass on your business cards to any visitor who shows interest in buying products from your company. Such events help your business gain more exposure.
One of the essential requirements of your company is a website. It helps in consolidating your online presence. Create a professional and user-friendly website that features all the important information related to your business. It will help you to reach out to customers who are mobile users. Upload clear images of your products on the website so that customers can view them online.
Search Engine Optimization (SEO) will help in making your website visible to customers who search online with keywords that are related to your business. All you need to do is register your website with online search engines and directories.
Utilize email marketing to add a personal touch to your marketing techniques. Once you know the choices and preferences of your customers, you can send them personalized promotional offers through email. Also, send newsletters to the customers via email. Inform them about the launch of new products through the mail.
Customers are likely to buy products from a company that knows their job well. Blogging allows you to showcase your knowledge and expertise in the field of window and glass products. Write articles in your blog which customers find interesting to read. You should share the link of your blog on the website and social media pages.
Use social media to reach out to your target audience. Create a page on social media websites that are dedicated to your company and post promotional content or advertisements in it. You can also interact with your customers in social media regularly and provide an answer to their queries. Request your friends and close contacts to share or like the promotional posts in your social media pages. You can also upload photos from your previous works in social media.