Yogurt is a dairy product that is quite popular among food lovers. Starting a yogurt store can turn out to be a profitable venture if you are able to survive the competition in the market. You need to have effective marketing techniques that can attract customers to your store.
Here are few offline and online marketing ideas for a yogurt store which helps you to increase sales and Awareness.
Advertisements are necessary to spread the word about your business. People will get to know about your store through such advertisements. Print advertisements in local newspapers and inform the local community about the inauguration of your yogurt store. Point out the specialties of your yogurt store in all the advertisements. Think about innovative TV commercials that can influence potential customers. Place banners strategic in locations like restaurants, local market, canteens of schools and colleges etc.
-Business Cards and Fliers
Business cards and fliers are required to share your contact details with potential customers. Distribute them in public events that take place in and around your locality. The cards should carry information about the location of your store and the hours of operation. Place the logo of your yogurt store in the business cards.
-Quality of Products
You should give top priority to the quality of your products. The best way to attract customers is to sell top quality, delicious yogurt. Use different kinds of ingredients like soy, coconut, and almonds for preparing a variety of yogurts. Sell the type of products that are not easily available in other yogurt stores in your locality.
-Create a Brand Identity
It is very important to create a brand identity of your yogurt store. You might face tough competition in the market due to the presence of numerous yogurt stores in your locality There should be something unique in your store that will make it different from that of the competitors. Develop your specialty in selling quality yogurts or offering excellent customer service as that make your store the first choice of potential customers.
Referrals or word-of-mouth advertising can go a long way in promoting your yogurt store. All you need to do is request the loyal customers to refer your store to their friends, neighbors, and relatives. Thank the referring customers for promoting your store and also reward them with free products, gifts or cash commission for each successful referral.
-Reviews and Feedbacks
You need to collect reviews and feedbacks from your customers as that will help you to enhance the quality of your products and services. Feedbacks will help you to know the opinion of the customers, whether they want to see any change in your products and services. Encourage them to write reviews and testimonials on your website and social media pages. Positive ratings and reviews will make your store popular among prospective clients.
-Design a Logo
Design a wonderful logo for your yogurt store that will attract the attention of customers. The logo also constitutes an essential part of the brand identity of your store. Customers will appreciate your creativity if you are able to design a unique logo that will represent the values and goals of your business. The logo will help you to stand out in the market. It should be present in all your advertising materials.
-Discounts and Deals
Utilize the traditional way of offering discounts and deals to promote your business. Offer lucrative discounts to customers when they visit your store for the first time. You can also give discount coupons or cash vouchers to the repeat customers which they can redeem in subsequent purchases. Collaborate with a daily deals site that will provide you with new deals each day. Offer special prices on festive occasion or holiday seasons.
-Tie up with E-commerce Websites
You should consider tying up with popular e-commerce websites for selling your products. This will enable you to reach out to a greater number of potential customers. It will help in boosting your sales.
-Sponsor Local Events
Sponsor events in your locality that will help you to engage with the local community. Purchase the advertising spaces in such events and put hoardings or banners that displays the name of your yogurt store. Also, there is an option to sponsor charitable events that will help in creating a good impression among the local people.
-Offer Free Samples
You should offer free samples of your products to potential customers in some local events like trade shows, fairs or food festival. Treat such events as a platform to promote your yogurt store. If the visitors find your products to be attractive, they are likely to buy yogurt from your store in the near future. Also, distribute your business cards in such events.
Build a stunning website that will make your online presence strong. The website will feature all the information related to your store. Upload an online catalog of your products on the website along with their prices. Customers can also order products online from your website if they are not able to visit your store due to inconvenience.
Register your website with popular search engines and directories for Search Engine Optimization (SEO). It will make your website visible to customers who search online with keywords that are related to your yogurt store. SEO helps in increasing the traffic to your website.
Start your own blog that offers you the scope to showcase your knowledge about yogurt and other dairy products. You can write articles on how to make different types of yogurt, the ingredients used and its impact on health. If customers find your blog posts to be interesting, then they will visit your website to know more about your store. Mention the link of your blog on the website and social media pages.
Stay in touch with your customers through email marketing. Inform them about exclusive offers via mail. You can also send monthly newsletters to the customers through the mail. Once you know the choices and preferences of your customers, you can recommend them to buy certain products at special prices through email.
Promote your yogurt store through advertisements in social media. It is the best place to interact with your customers and also respond to their feedbacks and queries. Create a business page on social media websites and post promotional content related to your yogurt store in it.
Yogurt is the very popular dairy products among