You need to have several marketing ideas in your mind if you are planning to start a delivery company. Focus on both online and offline marketing to attract new clients. You will have to compete with hundreds of delivery companies in your area.
How to promote your Delivery company ?
- Invest in a website, branded logo and introduce a mobile app to build online brand awareness.
- Introduce door-to-door pickup and delivery to attract more customers.
- Take part in field events to get exposure.
- Join hands with companies, business partners or traders to gain more clients.
- Put signs, distribute business cards, sponsor your brand at charity events to make people know your brand.
Creative marketing techniques can set you apart from others. Here are a few marketing ideas for a delivery company.
_Connect with People
You need to build a strong network for promoting your delivery company. Meet people in local events, conferences or workshops. Talk to them about your delivery company. Give your business card to anyone who is interested in using the delivery services of your company.
Promote your delivery company through advertisements in print and electronic media. Place advertisements in local newspapers and magazines. You can also post online advertisements on different websites. Use a tagline in the advertisements that highlight your specialty. Let people know the benefits of choosing the services of your company. Also, go for advertisements on television and radio.
_A Mobile App
Use technology to offer top quality services that set you apart from your competitors. Create a mobile app that will allow your clients to register for your services online. Clients can check the delivery status of their parcel through the app. They can also give their feedback by rating your services in the app. Clients can avail exciting deals and offers when they log in to your app.
_A Press Release
Consider writing a press release that gives a detailed account of your business. Go through websites that will help you in writing a wonderful press release. Write about the special features of your business in the press release and get it published in a local newspaper.
Design a professional website for your business. The website should look attractive and it must be user-friendly. The website should contain information like the types of services you offer and their prices. Upload a list of your current and ex-clients in the website, this will let prospective clients know that many reputed companies have opted for your services.
Use social media as an effective marketing tool. Promote your brand identity through advertisements on popular social media websites. Most of your customers visit social media websites each day and this allows you to interact with them on a daily basis. Share promotional content related to your business on your social media page.
Blogging can help in making your business popular among potential clients. Write interesting articles as a guest contributor to any well-known blog. Start your own blog once you feel confident to do so.
_Ask for Referrals
You can ask your loyal clients to refer your business to their friends, family members, and relatives. Use word of mouth advertising to promote your business. Customers will naturally refer your business to other people if they are satisfied with your services. You can encourage them to refer more by offering incentives like discounts, gift coupons, cash vouchers etc. It is a cost-effective way of spreading goodwill about your business.
Email serves as an important channel of communication between you and your customers. It allows you to add a personal touch to your promotions. Send promotional offers to respective clients via email. Ask them to share their email address with you once they register for your services.
_Register your Company
You can register your company with reputed courier exchange services. This allows your business to gain more exposure as more number of people will come to know about your company. Also, register with online business directories that list your company under delivery services. Enlist your website in well-known search engines as that will help people in tracing out your company online.
_Business Cards and Fliers
Use business cards and fliers for offline marketing. Distribute business cards and brochures in strategic locations where you can reach out to your target audience. Mention all the information about your business in the brochure. All of your business cards and brochures should carry the logo of your company. Make them look attractive and stylish. Put up banners and billboards in and around your locality to spread awareness about your delivery company among the local people.
_Tie up with E-Commerce Websites
Your business can gain maximum popularity by collaborating with reputed E-commerce websites. E-commerce websites are your ideal clients as they require delivery services from a reliable company that will help them in reaching the products to their customers smoothly. Get in contact with E-commerce websites and offer your services to them.
_Identify Your Niche
Your marketing strategies will depend on the type delivery service you wish to focus on. For example, you can opt for a food delivery service or a garments delivery service. Research the market to know what is suitable for you.
_Reviews and Feedbacks
Request your clients to share their feedback and reviews in your app, website or social media page. This will help you in improving the quality of your services. Positive reviews will help in creating a good impression among clients who feel hesitant to choose your services.
_A Loyalty Program
Conduct a loyalty program that gives you the opportunity to thank and appreciate your loyal clients for choosing your services and sticking on with you for a long period of time. Send them to thank you messages and wishes through the mail. You can also offer gifts to them.
Offer discounts and lucrative offers to your clients on a weekly or monthly basis. You can give the discount on the rates of delivery to your regular clients once in a while. Collaborate with a daily deals site that can provide you with ideas of daily deals like cash back or limited period offers.
You need to have a unique selling point to stand out in the market. Offer the kind of delivery services that none can offer in your locality. Hire delivery boys and girls who are experienced and reliable. Your delivery company should be able to send products in areas where other companies are unable to reach.
How to drive sales to your Delivery company?
- Advertise your business by placing an advert on your car.
- Increase your sale through loyalty points offers for loyal customers.
- Ask clients to write a review on your website or application to gain the trust of new clients.
- Give referral awards, welcome discounts and group offer to grab more leads.
- Be active on social media platforms to get attention and to demonstrate your expertise.
- Advertise through print advertisements such as newspapers, brochures, or pamphlets.
- Announce your service at the local level through radio ads.
- Connect with existing clients through email newsletters or SMS marketing.