26+ Famous Emblem Logo Examples That Set the Standard!

Emblem logos are like special badges for companies.

Logos often feature a picture or symbol inside a shape, like a circle or a shield. They are designed to showcase a company’s values in a simple and eye-catching way.

Join us as we examine emblem logo examples closely. We’ll explore how companies use these logos to represent their brands and leave a lasting impression on customers.

From the classic Starbucks mermaid to the iconic Harley-Davidson shield, emblem logos are everywhere, telling stories and making connections.

What Are Emblem Logos?

Emblem logos are a type of logo where the brand name or initials are enclosed within a symbol or icon.

These logos often convey a sense of tradition, authority, and prestige. They typically feature intricate designs, usually incorporating shields, crests, or badges.

Organizations with a rich history or a focus on heritage, such as universities, government agencies, and luxury brands, commonly use Emblem logos.

Because of their detailed nature, emblem logos can be more complex to reproduce and may not scale down well for smaller applications.

However, they are highly effective for creating a strong visual identity and conveying a sense of authenticity and trustworthiness to consumers. Examples of emblem logos include those of Harley Davidson, Starbucks, and BMW.

Reasons Why Company Logo Emblems

  • 1 Brand Recognition: Logo emblems help in creating a visual representation of the brand, making it easily recognizable to consumers. Consistent exposure to the emblem reinforces brand identity.
  • 1 Professionalism: A well-designed emblem adds a sense of professionalism to a company’s image, instilling trust and credibility in customers and stakeholders.
  • 1 Differentiation: In a competitive market, a unique emblem sets a company apart from its competitors. It helps customers distinguish the brand from others, aiding in brand recall and loyalty.
  • 1 Visual Communication: Logo emblems convey important information about a company, such as its values, mission, or the industry it operates in. They serve as a visual cue for what the brand represents.
  • 1 Versatility: Logo emblems can be used across various marketing materials, such as websites, business cards, merchandise, and advertisements, providing consistency in brand representation.
  • 1 Memorability: A well-designed emblem has the potential to leave a lasting impression on customers’ minds, increasing the likelihood of them remembering the brand and its products or services.
  • 1 Scalability: Logo emblems can be scaled up or down without losing their visual impact, making them suitable for use across different mediums and platforms.
  • 1 Longevity: A carefully crafted emblem can stand the test of time, remaining relevant and effective for years or even decades, contributing to the company’s enduring brand identity.

Emblem Logo Examples

Explore the world of iconic emblem logos, where timeless symbols meet modern branding.

Discover the power and allure of emblematic logos, from vintage classics to cutting-edge designs, that have captivated audiences across generations.

Join us on a journey through renowned examples that have left an indelible mark on the market, blending tradition with innovation in the realm of visual identity

Vintage Emblem Logos

Vintage Emblem Logos are timeless symbols that evoke a sense of heritage, tradition, and authenticity.

Inspired by classic design elements, these logos blend intricate details with elegant typography to create a distinct identity for businesses, brands, or organizations.

With a nod to the past, Vintage Emblem Logos capture the essence of craftsmanship and evoke nostalgia while maintaining a timeless appeal that resonates with modern audiences.

GE (General Electric)

GE (General Electric) Logo
Source: GE (General Electric)

General Electric’s emblem logo is an iconic example of corporate branding.

The stylized “GE” letters within a circle symbolize the company’s commitment to innovation and technological advancement.

The sleek design exudes professionalism and reliability, reflecting GE’s position as a leader in various industries such as aviation, healthcare, and renewable energy.

Stella Artois

Stella Artois Logo
Source: Stella Artois

Stella Artois’ emblem logo is instantly recognizable with its crowned horn symbol. The logo evokes a sense of heritage and quality associated with the Belgian beer brand.

The regal crown atop the horn represents Stella Artois’ status as a premium beer, while the horn itself pays homage to the brand’s brewing tradition dating back to 1366.


Porsche Logo
Source: Porsche

Porsche’s emblem logo is a perfect blend of simplicity and sophistication.

The iconic crest features a prancing horse, inspired by the city of Stuttgart’s coat of arms, where Porsche originated.

This emblem signifies speed, power, and elegance, mirroring the characteristics of Porsche’s renowned sports cars, which are synonymous with luxury and performance.

Harvard University

Harvard University Logo
Source: Harvard University

Harvard University’s emblem logo is steeped in tradition and prestige.

The emblem features a shield with three open books, symbolizing education, knowledge, and academic excellence.

Above the shield is a banner with the Latin motto “Veritas,” meaning truth, encapsulating Harvard’s commitment to the pursuit of truth and enlightenment through education and research.

The University of Chicago

University of Chicago Logo
Source: The University of Chicago

The University of Chicago’s emblem logo is distinguished by its iconic phoenix motif.

The phoenix rising from the flames symbolizes resilience, renewal, and the transformative power of education.

Surrounding the phoenix are the university’s motto, “Crescat scientia; vita excolatur,” which translates to “Let knowledge grow from more to more; and so be human life enriched.”


NHL Logo
Source: NHL

The National Hockey League’s emblem logo is a bold representation of the league’s identity.

The design features a silhouette of a hockey player poised for action, with the acronym “NHL” emblazoned below.

This emblem captures the essence of the fast-paced and dynamic sport of hockey, reinforcing the league’s image as the premier professional ice hockey organization.


Bentley Logo
Source: Bentley

Bentley’s emblem logo exudes luxury and sophistication. The iconic winged “B” emblem symbolizes the brand’s commitment to craftsmanship, elegance, and performance.

Inspired by Bentley’s aviation heritage, the wings represent speed and freedom, reflecting the brand’s reputation for producing some of the world’s finest luxury automobiles.


UPS Logo
Source: UPS

UPS’s emblem logo is a timeless symbol of reliability and efficiency. The shield-like design features the company’s initials, “UPS,” surrounded by a golden ring.

This emblem conveys UPS’s commitment to delivering packages with speed and security while maintaining a professional and trustworthy image that customers have come to rely on.


Princeton Logo
Source: Princeton

Princeton University’s emblem logo is characterized by its majestic shield design.

The shield features a banner with the university’s Latin motto, “Dei sub numine viget,” meaning “Under God’s power, she flourishes.”

At the shield’s center is a stylized “P,” representing Princeton’s proud academic tradition and its commitment to excellence in education and scholarship.

Alfa Romeo

Alfa Romeo Logo
Source: Alfa Romeo

Alfa Romeo’s emblem logo is a symbol of Italian style and automotive excellence.

The iconic “Biscione” or serpent emblem depicts a heraldic snake devouring a human figure, symbolizing the Visconti family’s coat of arms.

This emblem reflects Alfa Romeo’s rich heritage, passion for performance, and its status as a prestigious luxury car manufacturer.

Modern Emblem Logos

Modern Emblem Logos are sleek, minimalist designs that combine iconic symbols with contemporary aesthetics.

These logos encapsulate the essence of a brand or organization in a visually striking and memorable way, blending tradition with innovation to leave a lasting impression.


Ferrari Logo
Source: Ferrari

Ferrari’s emblem logo is synonymous with speed, power, and performance.

The prancing horse on a yellow background is derived from the coat of arms of World War I flying ace Count Francesco Baracca, who was a friend of company founder Enzo Ferrari.

This emblem embodies the brand’s racing heritage and commitment to excellence in automotive engineering.

Warner Bros

Warner Bros Logo
Source: Warner Bros

Warner Bros’ emblem logo is an iconic symbol of entertainment and creativity.

The shield design features the initials “WB” surrounded by stars and a banner with the company’s name.

This emblem represents Warner Bros’ storied history in film, television, and media, showcasing its role as a leading producer of beloved movies and iconic characters.

Harley Davidson

Harley Davidson Logo
Source: Harley Davidson

Harley Davidson’s emblem logo is a hallmark of American motorcycle culture.

The iconic bar and shield design features the company’s name encased within a shield, symbolizing strength, durability, and freedom.

This emblem reflects Harley Davidson’s rugged heritage and its status as a legendary motorcycle manufacturer with a loyal following worldwide.

Chicago Cubs

Chicago Cubs Logo
Source: Chicago Cubs

The Chicago Cubs’ emblem logo is steeped in baseball tradition and team pride.

The iconic “C” logo with a bear cub’s face inside represents the team’s nickname and its connection to the city of Chicago.

This emblem symbolizes the Cubs’ long-standing presence in Major League Baseball and their passionate fan base.


NFL Logo
Source: NFL

The National Football League’s emblem logo is a powerful symbol of American football culture.

The design features a shield with eight stars and a football at the center, representing the league’s commitment to excellence, teamwork, and competition.

This emblem embodies the spirit of the NFL and its status as the premier professional football league in the world.


KFC Logo
Source: KFC

KFC’s emblem logo is instantly recognizable with its iconic red and white color scheme and Colonel Sanders’ image.

The emblem exudes nostalgia and comfort, evoking memories of delicious fried chicken and southern hospitality.

This emblem symbolizes KFC’s rich heritage, quality ingredients, and commitment to serving finger-lickin’ good food to customers worldwide.


BMW Logo
Source: BMW

BMW’s emblem logo is a symbol of precision engineering and automotive excellence.

The circular design features a blue and white checkered pattern, representing the Bavarian flag, with the letters “BMW” enclosed within.

This emblem reflects BMW’s German heritage, innovation, and commitment to producing luxury vehicles that deliver a dynamic driving experience.


Source: NASA

NASA’s emblem logo is an iconic symbol of space exploration and scientific discovery.

The design features a blue sphere representing Earth, with a red chevron symbolizing aeronautics and exploration, and a white orbit representing space travel.

This emblem embodies NASA’s mission to explore the cosmos and push the boundaries of human knowledge and understanding.


Lamborghini Logo
Source: Lamborghini

Lamborghini’s emblem logo is a symbol of Italian luxury and automotive innovation.

The iconic raging bull emblem represents power, strength, and performance, reflecting the brand’s reputation for producing high-performance sports cars.

This emblem encapsulates Lamborghini’s bold and daring approach to automotive design and engineering.

Panda Express

Panda Express Logo
Source: Panda Express

Panda Express’s emblem logo is a playful representation of its brand identity.

The emblem features a smiling panda holding a wok, conveying the restaurant’s focus on Chinese-inspired cuisine and friendly service.

This emblem symbolizes Panda Express’s commitment to delivering delicious food with a smile, creating a memorable dining experience for customers.

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