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It helps the business to take a position in the market and to help the customer to make understand what the brand or business is.
A slogan focuses on the key promise that a business does with their customer. The customer easily can recognize the key benefits that might be given to them through the slogan. They can take the decision by seeing the tagline of the business that they will get their utmost requirement from the product.
Carries the value of brand
Seprates brand from others in market
Sole representative of brand
Creates a impression on consumer
Good slogan escalate the brand and help the business to be identical and different from their peer business. Thus, they are the tools that differentiate business brands from the unlimited competition throughout the world. For example ‘Just Do It’ is the slogan of Nike. No one in the competition with Nike can use the same word.
Convey key Messages
Creates a sense of identity
Enhancing marketing efforts
Build recognition for a brand
A slogan is part of the marketing strategy. A good one will be in the market forever whereas a bad one might help the business to shut down. The most important thing is that when business expands or introduce new products, then the slogan helps the branding of the new product. Slogans create a competitive advantage in the industry.
Effective way to communication
Makes an emotional connection
Straight way to make an impact
Help to build brand loyalty
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