Famous brand slogans are short and powerful phrases that stick in our minds. They represent the essence of the brands they belong to and leave a lasting impression.
From Nike’s “Just Do It” to Apple’s “Think Different,” these slogans become synonymous with the companies they represent.
Coca-Cola’s “Open Happiness” and McDonald’s “I’m Lovin’ It” are examples of slogans that resonate across cultures.
These catchy phrases boost brand recognition and evoke emotions, making them essential for successful marketing. In just a few words, they capture the heart of a brand and become iconic symbols of their identity.
Top 150 Famous Slogans
Slogan – Just Do It
This slogan inspires people to take action and pursue their dreams. It encourages a “can-do” attitude and is often associated with the brand’s focus on sports and athleticism.
Slogan – Think Different
This slogan celebrates innovation and creativity. It suggests that Apple is a company that pushes the boundaries and encourages people to think outside the box.
Slogan – I’m Lovin’ It
This slogan is catchy and easy to remember. It emphasizes the positive emotions associated with eating at McDonald’s and appeals to people’s desire for convenience and indulgence.
Slogan – Taste The Feeling
This slogan is all about the emotional experience of drinking Coca-Cola. It highlights the brand’s ability to create a sense of happiness and nostalgia.
Slogan – Impossible is Nothing
This slogan is meant to inspire confidence and determination. It suggests that anything is possible with the right mindset and determination.
Slogan – Eat Fresh
This slogan emphasizes the health benefits of Subway’s menu. It appeals to people who want to eat healthily but also wants the convenience of fast food.
Slogan – For The Love Of It
This slogan suggests that drinking Pepsi is a fun and enjoyable experience. It emphasizes the brand’s ability to create moments of joy and pleasure.
Slogan – The World On Time
This slogan highlights FedEx’s reliability and efficiency. It suggests that the company can deliver anything, anywhere, on time.
Slogan – The Ultimate Driving Machine
This slogan emphasizes BMW’s focus on quality and performance. It appeals to people who want a luxury car that is also a joy to drive.
Slogan – Finger Lickin’ Good
This slogan emphasizes the delicious taste of KFC’s fried chicken. It appeals to people who want indulgent, comfort food.
Slogan – Drivers Wanted
This slogan emphasizes the brand’s focus on the driver’s experience. It suggests that Volkswagen is a brand that is fun to drive and appeals to people who enjoy the thrill of the open road.
Slogan – There are some things money can’t buy. For everything else, there’s Mastercard.
This slogan suggests that Mastercard is a valuable tool that can help people achieve their goals and aspirations.
Slogan – Can You Hear Me Now?
This slogan emphasizes Verizon’s focus on providing reliable and high-quality cellular service. It suggests that Verizon is a brand that prioritizes clear communication and connection.
Slogan – Have a Break, Have a KitKat
This slogan suggests that taking a break with a KitKat bar is a fun and enjoyable experience. It appeals to people who want a sweet treat to help them unwind.
Slogan – Reach Out and Touch Someone
This slogan emphasizes the importance of human connection. It suggests that AT&T is a brand that helps people stay connected with the people they love.
Slogan – Vorsprung durch Technik
This German slogan roughly translates to “Advancement through Technology.” It emphasizes Audi’s focus on innovation and engineering excellence.
Slogan – Once You Pop, You Can’t Stop” –
This slogan emphasizes the addictive nature of Pringles potato chips. It appeals to people who want a snack that is both fun and satisfying.
Slogan – You’re In Good Hands
This slogan emphasizes Allstate’s commitment to providing reliable and trustworthy insurance coverage. It suggests that customers can feel safe and secure with Allstate.
Slogan – Good Food, Good Life
This slogan emphasizes Nestle’s focus on providing high-quality food products that contribute to a healthy and happy lifestyle.
Slogan – The Heartbeat of America
This tagline was used by Chevrolet in the 1980s to position itself as a quintessentially American car brand. The phrase suggests that Chevy cars are an integral part of American life and culture.
Slogan – It’s Everywhere You Want To Be
Visa’s slogan suggests that its payment system is widely accepted and convenient, enabling consumers to make purchases wherever they go.
Slogan – Where’s the Beef?
Wendy’s iconic slogan from the 1980s was used to distinguish the brand’s burgers from those of its competitors. The phrase has become synonymous with Wendy’s and is often used in pop culture references.
Slogan – Let’s Go Places
Toyota’s tagline emphasizes the brand’s focus on adventure and mobility. The phrase suggests that Toyota cars are reliable and versatile, enabling consumers to explore new places and experiences.
Slogan – Imagination At Work
This tagline highlights GE’s innovative spirit and technological expertise. It suggests that GE’s products and services are the result of imaginative and forward-thinking approaches.
Slogan – Gives You Wings
Red Bull’s slogan suggests that its energy drinks provide consumers with a boost of energy and enable them to achieve their goals. The phrase has become synonymous with the brand’s extreme sports and adventure image.
Slogan – Like a good neighbor, State Farm is there
State Farm’s tagline emphasizes the brand’s commitment to being a supportive and reliable insurance company. The phrase suggests that State Farm is always there for its customers when they need it most.
Slogan – Maybe she’s born with it. Maybe it’s Maybelline
Maybelline’s slogan has been used for many years to suggest that its products can enhance natural beauty. The tagline has become iconic and is often used in pop culture references.
Slogan – Because You’re Worth It
L’Oreal’s tagline emphasizes the brand’s focus on individual beauty and self-worth. The phrase suggests that L’Oreal’s products can help consumers feel confident and empowered.
Slogan – Don’t Leave Home Without It
American Express used this iconic tagline for many years to highlight the convenience and security of its payment services. The phrase has become synonymous with the brand and is often used in pop culture references.
Dollar Shave Club
Slogans- Shave Time. Shave Money.
Dollar Shave Club is a subscription-based grooming brand offering affordable razors and personal care products, revolutionizing men’s grooming routines.
Slogans- A Diamond Is Forever.
De Beers, established in 1888, is a renowned diamond company, shaping the industry and known for its influential diamond marketing campaigns.
Slogans- It Does Exactly What It Says on the Tin.
Ronseal is a British brand known for its wood care and home improvement products, famous for their tagline “Does exactly what it says on the tin.”
Slogans- Every Little Helps.
Tesco is a British multinational retail giant, operating chains of supermarkets and stores worldwide, offering groceries, household items, and more.
Slogans- The Quicker Picker Upper.
“Bounty” refers to a reward or payment offered for accomplishing a task or finding a person. Often used in hunts or incentives.
Slogans- Betcha Can’t Eat Just One.
Lay’s, a renowned snack brand, offers a delectable range of crispy potato chips in various flavors, satisfying cravings worldwide.
Slogans- America Runs on Dunkin’.
Dunkin’ is a popular American chain offering coffee, donuts, and breakfast items, known for its convenience and flavorful offerings.
Slogans- Is It In You?
Gatorade, a popular sports drink, hydrates and replenishes electrolytes, aiding athletes in optimal performance and recovery during intense workouts.
Slogans- Find Your Direction.
A compass is a navigational tool using Earth’s magnetic field. It helps find directions, vital for exploration, travel, and survival.
Slogans- Live Más.
Taco Bell, a fast-food chain renowned for its Tex-Mex fare, offers a variety of tacos, burritos, and nachos with unique flavors.
Slogans- Save Money. Live Better.
Walmart, a global retail giant, offers a wide range of products from groceries to electronics, catering to diverse consumer needs.
Slogans- The Best a Man Can Get.
Gillette is a renowned brand known for its quality razors and grooming products, catering to men’s shaving needs worldwide.
Slogans- We Try Harder.
“Avis’ is a renowned car rental company offering diverse vehicle options, exceptional service, and convenient locations worldwide for hassle-free travel.”
Slogans- Snap! Crackle! Pop!
Rice Krispies are a popular breakfast cereal made from rice that snap, crackle, and pop when milk is added.
Slogans- Obey Your Thirst.
Sprite is a refreshing lemon-lime-flavored carbonated soft drink. Its zesty taste and effervescence make it a popular thirst-quencher worldwide.
Slogans- Built Ford Tough.
Ford is an iconic American automaker, known for its pioneering role in the car industry, producing diverse and innovative vehicles.
Slogans- When You Care Enough to Send the Very Best.
Hallmark is a renowned brand known for heartfelt cards, gifts, and sentimental expressions. Its products symbolize emotions, celebrations, and connections.
Slogans- The King of Beers.
Budweiser, an iconic American beer since 1876, known for its crisp taste and distinctive red label, enjoys global popularity and recognition.
Slogans- Good to the Last Drop.
Maxwell House is a renowned coffee brand, known for its rich flavor and iconic blue tin packaging. A beloved coffee tradition for generations.
Slogans- Nothing Runs Like a Deere.
John Deere is a renowned American corporation, a global leader in manufacturing agricultural machinery, equipment, and technologies for farming efficiency.
Slogans- Easy, Breezy, Beautiful.
“Cover Girl” is a popular cosmetics brand offering a range of makeup and beauty products, enhancing confidence and style.
Slogans- Every Kiss Begins with Kay
“Kay Jewelers, a renowned jewelry brand, offers exquisite rings, necklaces, and more, celebrating cherished moments with elegance and style.”
Slogans- Eat Fresh.
“Subway” is a global fast-food chain known for its customizable sandwiches, salads, and wraps. Offers fresh ingredients and quick service.
Slogans- Like a Good Neighbor, State Farm Is There.
State Farm is a leading U.S. insurance company offering auto, home, and life coverage, known for its catchy jingle and reliable service.
Slogans- Don’t Leave Home Without It
American Express, a renowned financial services company, offers credit cards, travel services, and financial solutions. Trusted worldwide for its premium rewards and exceptional customer service.
Slogans- You’re in Good Hands.
Allstate Insurance is a prominent provider of insurance services, offering auto, home, and life coverage. Renowned for its reliability and customer-focused approach, Allstate ensures peace of mind.
Slogans- Great Taste, Less Filling.
Miller Lite is a crisp, refreshing American light beer, known for its balanced taste and low-calorie content. A popular choice for casual gatherings, offering a smooth and enjoyable experience.
Slogans- Melts in Your Mouth, Not in Your Hands.
M&M Candies, iconic colorful chocolate treats, delight tastebuds worldwide. Their distinct candy shell, variety of flavors, and fun appeal make them a beloved classic for all ages.
Slogans- It Takes a Licking and Keeps on Ticking.
Timex, a renowned watchmaker since 1854, offers stylish and reliable timepieces for every occasion. Their innovative designs and durability make them a timeless choice for watch enthusiasts worldwide.
Slogans- When It Absolutely, Positively Has to Be There Overnight.
FedEx is a global courier delivery services company, renowned for its fast and reliable shipping solutions. It offers express transportation, e-commerce, and business services worldwide.
Kentucky Fried Chicken
Slogans- Finger Lickin’ Good.
Kentucky Fried Chicken, popularly known as KFC, is a renowned fast-food chain celebrated for its crispy, flavorful fried chicken and signature secret blend of eleven herbs and spices.
Slogans- The Uncola.
7-Up is a popular clear lemon-lime flavored carbonated beverage. Its refreshing taste, bubbly effervescence, and versatility make it a timeless choice for quenching thirst and mixing cocktails.
Slogans- What Happens Here, Stays Here.
Las Vegas, the vibrant desert oasis, beckons with its dazzling lights, world-renowned casinos, captivating shows, and non-stop entertainment, creating a unique and unforgettable experience for all who visit.
Virginia Slims Cigarettes
Slogans- You’ve Come a Long Way, Baby.
Virginia Slims Cigarettes are known for their slender design and were marketed towards women. Introduced in 1968, they reflected changing societal norms and were part of tobacco’s history.
Slogans- Enjoy the Go.
Charmin is a popular brand of toilet paper known for its softness and quality. It offers a comfortable and reliable solution for everyday hygiene needs, trusted by many.
Slogans- Plop, Plop, Fizz, Fizz, Oh What a Relief It Is.
Alka-Seltzer, an effervescent antacid and pain reliever, provides quick relief from heartburn and headaches. Its fizzing action offers a soothing remedy for digestive discomfort and minor aches.
Slogans- The Choice of a New Generation.
Pepsi, a renowned carbonated soft drink, captivates taste buds with its refreshing blend of cola and fizz, delighting millions worldwide with its iconic taste and global presence.
Slogans- Look, Ma, No Cavities!
Crest, a brand of oral care products, offers innovative toothpaste, mouthwash, and brushes for healthy smiles. Trusted by millions, it prioritizes dental well-being with advanced formulas.
National Pork Board
Slogans- Pork. The Other White Meat.
The National Pork Board is a U.S. organization focused on promoting and supporting the pork industry through research, education, and marketing efforts, ensuring high-quality pork products for consumers.
Slogans- Open Happiness.
Coca-Cola, an iconic carbonated beverage, has delighted taste buds since 1886. Its secret recipe and refreshing fizz continue to spark global joy and memories, uniting generations with its timeless taste.
Slogans- The Happiest Place on Earth.
Disneyland, a magical realm where dreams come alive. Enchanting rides, beloved characters, and captivating shows create an unforgettable experience, igniting joy and wonder for all ages.
Kellogg’s Frosted Flakes
Slogans- They’re Great!
Kellogg’s Frosted Flakes, a beloved cereal, features crispy corn flakes coated with a sweet frosting. A timeless breakfast choice, it brings joy with every spoonful.
Calvin Klein Jeans
Slogans- Between Love and Madness Lies Obsession.
Calvin Klein Jeans, an iconic fashion brand, epitomizes casual sophistication. Renowned for minimalist design, CK Jeans offers timeless denim styles, exuding modern elegance and comfort.
Slogans- I’ve Fallen, and I Can’t Get Up!
LifeCall provides essential personal emergency response systems that ensure safety and prompt assistance for seniors and individuals in need, promoting independent and secure living.
Slogans- Don’t Get Mad, Get GLAD.
GLAD, a positive emotion, signifies joy and contentment. It embraces gratitude, laughter, and appreciation, fostering connections and enriching lives. Embrace GLAD for a fulfilling existence.
Slogans- Intel Inside.
Intel, a technology powerhouse, pioneers semiconductor innovation. Its processors drive modern computing, from laptops to data centers, revolutionizing industries and shaping the digital world for decades.
Slogans- Fly the Friendly Skies.
United Airlines is a major American airline operating globally. Offering extensive routes, it serves millions with reliable service, comfort, and diverse amenities, making travel memorable and convenient.
Slogans- Drivers Wanted.
Volkswagen, a renowned German automaker established in 1937, has shaped the car industry with innovative designs, quality engineering, and a global presence, offering a diverse range of vehicles.
Slogans- Accelerate Your Life.3
The U.S. Navy, a formidable maritime force, safeguards national interests, projecting power globally. With advanced vessels and skilled personnel, it ensures security, defense, and humanitarian missions.
Slogans- Take It Off. Take It All Off.
Noxzema, a trusted skincare brand since 1914, offers effective cleansing and refreshing solutions. Its iconic blue jar contains a soothing formula for smooth, healthy-looking skin.
Slogans- Start Something.
Oldsmobile was a historic American automobile brand known for innovation. Founded in 1897, it produced iconic models until discontinuation in 2004, leaving a legacy of automotive history.
Slogans- Impossible is Nothing.
Adidas, a renowned sportswear brand, delivers innovation and style through its diverse range of athletic apparel and footwear, inspiring athletes and fashion enthusiasts worldwide.
Slogans- The Power on Your Side.
Allianz is a global financial services company, offering insurance, asset management, and financial solutions. With a strong presence, it provides protection and peace of mind to individuals and businesses worldwide.
Slogans- Reinventing Standards.
AXA is a multinational insurance company headquartered in France. It offers a wide range of insurance and financial services to individuals and businesses worldwide, prioritizing customer protection and financial stability.
Slogans- Delighting You Always.
Canon is a renowned Japanese multinational specializing in imaging and optical products. It’s famous for cameras, printers, and innovative technologies that empower creativity and capture moments worldwide.
Slogans- The Human Network
Cisco is a global technology leader, specializing in networking and IT solutions. Its products and services enable seamless communication and connectivity, driving innovation across industries worldwide.
Slogans- Buy It. Sell It. Love It.
eBay is a popular online marketplace where individuals and businesses buy and sell a wide range of products, offering a platform for global trade and unique finds.
HP (Hewlett-Packard) is a renowned technology company known for its computers, printers, and other devices. It has a global presence and a legacy of innovation in the tech industry.
Slogans- New Thinking. New Possibilities.
Hyundai, a renowned South Korean automaker, crafts innovative and reliable vehicles. Its commitment to quality, design, and sustainability has made it a global automotive leader, satisfying diverse customer needs.
Slogans- Finger-Lickin’ Good
KFC, short for Kentucky Fried Chicken, is a renowned fast-food chain offering delectable fried chicken and a variety of mouthwatering sides. It has a global presence and is loved for its unique blend of spices.
Slogans- Power to Surprise.
Kia is a renowned South Korean automaker, known for producing stylish, reliable, and affordable vehicles. Their diverse lineup includes sedans, SUVs, and electric cars, appealing to a broad range of customers worldwide.
Slogans- Where Do You Want to Go Today?
Microsoft is a global technology company founded in 1975. It’s known for Windows OS, Office Suite, Xbox, Azure cloud services, and contributions to computing. A tech industry giant that revolutionized personal computing.
Slogans- See What’s Next.
Netflix is a popular streaming service offering a vast library of movies, TV shows, and original content. It revolutionized entertainment consumption, providing convenience and a personalized viewing experience for subscribers worldwide.
Slogans- Innovation and You.
Philips is a renowned Dutch multinational company, known for its cutting-edge innovations in electronics, healthcare, and lighting solutions. It has a rich history spanning over a century, leading the way in technology and improving lives worldwide.
Slogans- Enjoy Every Moment.
Starbucks is a global coffeehouse chain known for its premium coffee, lattes, and frappuccinos. Its cozy ambiance, free Wi-Fi, and diverse menu attract coffee lovers worldwide.
Slogans- Connect with Friends and the World Around You.
Facebook is a social media platform founded in 2004. It connects billions of users worldwide, facilitating communication, content sharing, and networking. It revolutionized social interaction and faced various controversies.
Slogans- Imagination at Work
GE, or General Electric, is a multinational conglomerate known for its diverse portfolio, including aviation, healthcare, renewable energy, and power systems. With a rich history, GE remains a global industrial leader.
Slogans- Don’t Be Evil.
Google is a multinational tech giant and the world’s most popular search engine. It offers various services like Gmail, Maps, YouTube, and Android, revolutionizing how we access information.
IBM, or International Business Machines Corporation, is a renowned American tech company. Founded in 1911, it’s a global leader in IT, offering innovative solutions, software, and consulting services to businesses worldwide.
Slogans- Think Big.
IMAX is a cutting-edge cinematic experience, renowned for its massive screens and unparalleled audio-visual quality. It immerses viewers into extraordinary worlds, delivering unforgettable, larger-than-life movie adventures.
Slogans- Be More Human.
Reebok, a renowned sportswear brand, has been empowering athletes and fitness enthusiasts for decades. Their innovative designs, quality products, and commitment to fitness inspire people worldwide.
Slogans- Do What You Can’t.
Samsung is a global tech giant, renowned for its innovative electronics and smartphones. It leads to TV displays, memory chips, and appliances. Their products combine cutting-edge technology and sleek design, captivating consumers worldwide.
Famous brand slogans play a pivotal role in shaping consumer perceptions, fostering brand loyalty, and establishing a strong market presence.
With their concise yet impactful messaging, these slogans have become iconic symbols, leaving a lasting impression on global audiences and solidifying brand recognition.
FAQs For Famous Brand Slogans
Why are brand slogans important?
Brand slogans serve as powerful communication tools, creating brand recognition and reinforcing the brand’s message in the minds of consumers.
What makes a good brand slogan?
A good brand slogan is succinct, easy to remember, and resonates with the target audience while capturing the essence of the brand’s unique selling proposition.
What is Audi’s famous slogan?
Audi’s famous slogan is “Vorsprung durch Technik” (Progress through Technology), showcasing their commitment to advanced engineering.
What makes a good brand slogan?
A good brand slogan is concise, memorable, and effectively conveys the essence of the brand’s values and offerings. It should be easy to understand, relevant to the target audience, and aligned with the brand’s overall messaging and positioning.
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