With the rise in the number of cell phones and internet access across the globe, marketing strategies have changed in all industries. The various luxury fashion brands are no different. We do not find big hoardings and television commercials for these brands.
Since this new generation dwells mostly on the internet, a smart marketing strategy demands a prominent online presence and recognition on various social networking sites. Facebook, Instagram, and Twitter are the new zones for marketing these luxury brands. They are very active across these platforms and try to engage with their customers and promote their products to boost sales.
top fashion brands to follow
Aerie is a sub-brand of American Eagle Outfitters. It offers intimate apparel of the highest quality. Aerie is extremely active on social media and operates mainly through its Instagram handle. Since the brand does not cater to a particular age demographic, its Instagram account features models of all ages.
The photos displayed on their social media platforms are unretouched and celebrate the message of body positivity. One might feel like he is transported to a tropical sea beach while going through his Instagram profile of Aerie.
Instagram Link: https://www.instagram.com/aerie/?hl=en
Facebook Link: https://www.facebook.com/Aerie/
Twitter Link: https://twitter.com/Aerie
Pinterest Link: https://in.pinterest.com/aerie/
Like most designer brands, Balenciaga was founded by luxury fashion designers of the same name. The brand operates from Spain and has stores and regional offices all over the world. Their Instagram account, Balenciaga, can be described as bizarre and quirky.
Unlike most fashion powerhouses, its social media channels of Balenciaga are filled with pictures of cats and mirror selfies. The social media posts do not have any captions, let alone hashtags. The brand does not try to portray a minutely created facade of perfection on its social media handles.
Instagram Link: https://www.instagram.com/balenciaga/?hl=en
Facebook Link: https://www.facebook.com/Balenciaga/
Twitter Link: https://twitter.com/BALENCIAGA
Dolce & Gabbana
Dolce and Gabbana is a luxury fashion brand from Italy. It was founded by Italian fashion designers Domenico Dolce and Stefano Gabbana in 1985. The company is very active on social media and has 3 Twitter handles, 2 Facebook pages, 2 Instagram accounts, a YouTube channel, and a LinkedIn account. Like most other fashion brands, Instagram is the driving force of their social media campaign.
Instagram Link: https://www.instagram.com/dolcegabbana/?hl=en
Facebook Link: https://www.facebook.com/DolceGabbana/
Twitter Link: https://twitter.com/dolcegabbana
Pinterest Link: https://in.pinterest.com/dolcegabbana/
LinkedIn Link: https://www.linkedin.com/company/dolce-&-gabbana/
J Crew Group Inc. is a multi-channel, multi-brand specialty retailer in America. The brand was founded in 1947 in New York City, United States. The brand has taken up aggressive social media campaigning using Instagram stories which link to various posts on the official website.
Regular updates about its latest products are available on its Instagram handle and on its Facebook page. The brand also collaborates with different social media influencers for the promotion of its products.
Instagram Link: https://www.instagram.com/jcrew/?hl=en
Facebook Link: https://www.facebook.com/jcrew/
Twitter Link: https://twitter.com/jcrew
Pinterest Link: https://in.pinterest.com/jcrew/
LinkedIn Link: https://www.linkedin.com/company/j-crew/
Another luxury fashion brand in New York is Kate Spade. Kate spade welcomes potential customers through its social media handles. The brand is active on various platforms, including Twitter, Facebook, Instagram, Pinterest, and Tumblr.
The brand speaks through these platforms. One can find beautiful patterns, pictures of food, and other colorful New York moments on its Instagram handle.
Instagram Link: https://www.instagram.com/katespadeny/?hl=en
Facebook Link: https://www.facebook.com/katespadenewyork.india/?brand_redir=10737653985
Twitter Link: https://twitter.com/katespadeny
Pinterest Link: https://in.pinterest.com/katespadeny/
LinkedIn Link: https://www.linkedin.com/company/kate-spade-new-york/
One of the pioneers of the luxury fashion industry, Louis Vuitton, is headquartered in Paris, France, and was founded in 1854. The brand has 2 Facebook pages, 2 Twitter accounts, 1 Instagram account, a YouTube channel, and a LinkedIn account.
Being one of the most popular luxury brands in the world, Louis Vuitton creates a spur whenever it posts something on social media. The brand engages with fans by posting images and videos of its products along with its different events on Instagram.
Instagram Link: https://www.instagram.com/louisvuitton/?hl=en
Facebook Link: https://www.facebook.com/LouisVuitton/
Twitter Link: https://twitter.com/LouisVuitton
Pinterest Link: https://in.pinterest.com/LouisVuitton/
LinkedIn Link: https://www.linkedin.com/company/louis-vuitton/
Founded in 2006, Madewell Inc. is a part of the J Crew Group. The brand sends out a consistent message through its social media platforms. Madewell posts free-spirited, artsy and minimal images on their social media handle and focuses on jeans.
The images aim to communicate with customers instead of just selling their products. The Instagram posts of the brand do not have plenty of hashtags, but the very few ones that the company uses are extremely consistent.
Instagram Link: https://www.instagram.com/madewell/?hl=en
Facebook Link: https://www.facebook.com/madewell/
Twitter Link: https://twitter.com/madewell
Pinterest Link: https://in.pinterest.com/madewell/
LinkedIn Link: https://www.linkedin.com/company/madewell/
Missguided is a British retailer of readymade clothes that mainly caters to teenagers and young adults. The brand is extremely popular on Instagram, apart from its app. The brand has over 2.5 million followers on its Instagram account.
They post interactive content regularly about their latest products. And also collaborates with many social media influencers and celebrities to promote its products.
Instagram Link: https://www.instagram.com/missguided/?hl=en
Facebook Link: https://www.facebook.com/Missguidedcouk/
Twitter Link: https://twitter.com/Missguided
Pinterest Link: https://in.pinterest.com/missguidedcouk/
LinkedIn Link: https://www.linkedin.com/company/missguided-ltd/
Owned by celebrity British fashion designers of the same name, Alexander McQueen is a fashion brand producing luxury apparel since 1992. The brand treats its social media platforms like an art gallery. Alexander McQueen keeps its customers updated about its latest seasonal products through regular posts on Instagram, Twitter, and Facebook.
The social media handles of the brand also feature short clips of performances, stage products, and celebrity photoshoots showcasing the artistic roots of the company on its official Facebook page. This enhances the brand’s marketing and provides the customers with an artistic experience.
Facebook Link: https://www.facebook.com/AlexanderMcQueen/
Instagram Link: https://www.instagram.com/alexandermcqueen/?hl=en
Twitter Link: https://twitter.com/McQueen
Pinterest Link: https://in.pinterest.com/AlexanderMcQueen/
LinkedIn Link: https://www.linkedin.com/company/alexander-mcqueen/
A world-famous luxury brand from Italy, Giorgio Armani, deals in a variety of luxury items including clothes, accessories, and shoes. It was founded by a renowned Italian fashion designer of the same name. It has plenty of sub-brands like Giorgio Armani, Emporio Armani, Armani Exchange, and Armani Junior, all of which have a prominent presence on various social media platforms.
The brand stays in touch with today’s generation with the help of its pages on Facebook. Its rigorous campaigns on Facebook make the luxury brand relevant and attractive among youngsters.
Facebook Link: https://www.facebook.com/emporioarmani/
Instagram Link: https://www.instagram.com/emporioarmani/?hl=en
Twitter Link: https://twitter.com/armani
Pinterest Link: https://in.pinterest.com/armani/
LinkedIn Link: https://www.linkedin.com/company/giorgio-armani/
Founded in 2010, Everlane is an American retailer of readymade clothes. Since the brand primarily sells its products online, a social media campaign is extremely important for them. The brand has a huge online presence and is active on almost all social media platforms like Facebook and Twitter. Instagram, YouTube, and LinkedIn.
Eveline promotes its strategy of engaging communities instead of driving sales through its social media handles. Its Facebook page is a huge hit among the youth and has thousands of followers.
Facebook Link: https://www.facebook.com/Everlane/
Instagram Link: https://www.instagram.com/everlane/?hl=en
Twitter Link: https://twitter.com/Everlane
Pinterest Link: https://in.pinterest.com/everlane/
LinkedIn Link: https://www.linkedin.com/company/everlane/
Founded by Guccio Gucci, Gucci is a luxury fashion brand from Italy. The brand was founded in 1921 in Florence, Tuscany. Being one of the leaders of the luxury fashion industry, Gucci has a huge presence on different social media networks. It has the largest audience size on Facebook among luxury fashion brands.
Facebook Link: https://www.facebook.com/GUCCI/
Instagram Link: https://www.instagram.com/gucci/?hl=en
Twitter Link: https://twitter.com/gucci
Pinterest Link: https://in.pinterest.com/gucci/
LinkedIn Link: https://www.linkedin.com/company/gucci/
Legendary sports apparel manufacturer Nike was founded in January 1964. The company is based in Oregon, United States. Nike has separate pages on Facebook for each of its different categories of products.
Nike Football is one of the most popular pages on Facebook. Nike posts many hashtags and challenges like ‘Just do it that engages many people.
Facebook Link: https://www.facebook.com/nike/?ref=br_rs
Instagram Link: https://www.instagram.com/nike/?hl=en
Twitter Link: https://twitter.com/Nike
Pinterest Link: https://in.pinterest.com/nike/
LinkedIn Link: https://www.linkedin.com/company/nike/
Founded by Mario Prada, Prada is a luxury fashion store from Italy that has gained worldwide renown for its travel accessories, leather goods, and shoes. Prada has two Instagram accounts and one account each on Facebook, Twitter, YouTube, and LinkedIn.
The brand has more than 5 million fans on Facebook. The popularity of Prada on social media is because of its engaging content and the friendly interaction of the brand with its customers.
Facebook Link: https://www.facebook.com/Prada/
Instagram Link: https://www.instagram.com/prada/?hl=en
Twitter Link: https://twitter.com/Prada
LinkedIn Link: https://www.linkedin.com/company/prada/
Asos is a major retailer of online fashion apparel and cosmetics for women. The London-based company was founded in 2000 and catered to teenagers and young adults. The company operates its pages on various social media like Facebook, Instagram, Twitter, and Pinterest.
The brand is a huge hit on Instagram, with about 7 million followers on its official handle. On Twitter, the brand has a designated account that takes care of customer concerns and product inquiries. Asos has one of the most active Twitter handles among luxury fashion brands.
Twitter Link: https://twitter.com/ASOS
Facebook Link: https://www.facebook.com/ASOS/
Instagram Link: https://www.instagram.com/asos/?hl=en
Pinterest Link: https://in.pinterest.com/asos/
LinkedIn Link: https://www.linkedin.com/company/asos-com/
Another British luxury brand that has a former table presence in social media networks is the Burberry Group PLC. Burberry started its campaign on different social media networks in 2009 when other luxury brands did not pay attention to it.
The brand developed a social media platform that highlights how its customers wear their iconic coats, called ‘The Art of Trench’, which was an immediate hit, and Twitter was flooded with hashtags about the same. Burberry still trends on Twitter on different occasions.
Twitter Link: https://twitter.com/Burberry
Facebook Link: https://www.facebook.com/Burberry/
Instagram Link: https://www.instagram.com/burberry/?hl=en
Pinterest Link: https://in.pinterest.com/burberry/
LinkedIn Link: https://www.linkedin.com/company/burberry/
Anthropologie is a renowned brand selling apparel, home designing items, gifts, and accessories. Anthropologie has a strong presence on different social networking sites. They operate through their Instagram, Facebook, Twitter, YouTube, Pinterest, and Tumblr pages.
The brand’s social media handles are known for being well designed and having an elegant display. The brand has over 250,000 followers on Pinterest and 55 boards. The brand’s popularity on Instagram is also massive, with a follower base of over 4 million.
Pinterest Link: https://in.pinterest.com/anthropologie/
Twitter Link: https://twitter.com/Anthropologie
Facebook Link: https://www.facebook.com/Anthropologie/
Instagram Link: https://www.instagram.com/anthropologie/?hl=en
LinkedIn Link: https://www.linkedin.com/company/anthropologie/
Thus, it is evident that the social media presence of the major fashion brands of the world is massive. They are not only active on mainstream social networking sites like Facebook and Twitter but have also made their presence on other platforms prominently felt. As a result, their profiles on these sites are flocked by viewers who turn into their customers, thus serving the purpose of these brands.
Careful planning and strategic content design ensure that the social media profiles of these brands are always trending, and as a result, the names of these brands are becoming more popular daily.
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am the founder of Burban Branding and Media, a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing. On A Mission to Help Small Businesses to Be a Brand.