Your brand’s logo is one of the most effective marketing tools. It serves as your public image and communicates to the public who you really are, what you actually do, and who you are for.
Since there is a lot to convey in only one image, brilliant designers often employ “secret compartments” to do this and produce captivating logos with secret messages.
Benefits of using logos with hidden messages
This is the typical justification for creating logos. Your items, business cards, and online sites all bear this imprint. Your logo conveys your ownership and aids in introducing yourself to your target market and the goods and services you provide.
Taking it a step further, integrating a logo featuring hidden graphics enhances the smarts and originality of your company identification.
Customers are led to believe that your brand is for intelligent and perceptive people by making a play on your logo that includes a concealed image that symbolizes your service.
Using hidden messages in your company’s logos has several benefits. Some of these are as follows:
1) It sets you apart from your competition
These days, a lot of businesses employ a certain collection of symbols to symbolize their brand or sector.
For instance, the typical logo for pizza restaurants has an Italian cook wearing a tall white hat and grinning broadly. Dare to be unique with your logo to set it apart from competing companies that provide similar services.
2) It increases brand loyalty among your audience
Most businesses occasionally alter their logos. Companies do it for a variety of reasons, including changing their appearance or reflecting a shift in their line of business. You must realize that most customers dislike it when businesses frequently act this way.
For consumers to become more devoted to your brand, you must help them become acclimated to your emblem.
Creating a logo with concealed graphics gives your brand more depth. When clients find the concealed image on their own, some of them feel more familiar with your brand.
3) It can be put anywhere
You can use a logo that has hidden images on your products, sites, and pages on social media. You can turn this into a social media marketing campaign by requesting that any customers who discover the concealed image post your brand.
The best line of action is to post it on Facebook because it has the highest amount of active people.
Making a unique logo guarantees that you communicate the message of your brand. Your company’s actions start to be connected with your brand if you successfully link your logo to your marketing messages. When used in many media, a creative logo increases its appeal.
Popular brand logo with hidden messages
Logos are used frequently. We are surrounded by technology—on the clothes that we wear, the mobile smartphones we use, and the food we purchase.
Some logos are really simple—a letterform or a visual representation—while others are more intricate. You cannot, however, dispute the fact that a logo’s significance conveys to the viewer the essence of your brand.
Most of us only think about the fact that these logos stand in for some of our favorite brands. But we don’t recognize that most of these have a deeply ingrained significance concealed in or beneath the well-known symbol, which we’ll explore in this essay.
Here are 50 of the world’s most recognizable logos’ secret meanings:
The Beats by Dre logo is rather straightforward. The brand name is placed after the enclosed letter “b.” The circle, however, is more than simply that. In reality, it symbolizes a human head, and the letterform “b” stands for the company’s headphones.
This adds a personal touch to the brand by letting customers recognize them in the headphones.
Cisco is called for its San Francisco headquarters and is the industry pioneer in connectivity for the internet. The blue bars above the logo design symbolize an electromagnetic pattern and the Golden Gate Bridge, despite the fact that the logo’s namesake has no secret significance.
Two secret meanings can be found in the NBC logo. It is obviously a peacock, but for what? The network needed a logo that would convince owners of black and white televisions to switch to color at a time when color televisions were being released (thus the rainbow of colors).
Therefore, they chose the (at the time) well-known expression “proud as a peacock” to convey their pride in their new color scheme. The six separate NBC divisions are represented by the six various colors of the feathers.
Quicksilver’s women’s clothing brand is called Roxy. They utilize a heart as a business emblem to appeal to their female audience because of the shape and meaning associated with femininity. It’s also not just any heart; two Quicksilver logos have been flipped on their sides.
Although Sony Vaio, also known as Visual Sound Intelligent Organizer, is well-known for its technology, not everyone knows its emblem’s significance.
Vaio products are an example of the merging of analog and digital technologies. The letters “io” is designed to resemble the digits 1 and 0, which signify transmitted data or binary code, whereas the letters “VA” are supposed to resemble an analog wave.
Amazon is a dominant force whenever it involves online purchasing, and its logo reflects that. They sell anything from a to z, as shown by the yellow arrow in the company logo, which begins with the letter “a” and finishes with the letter “z.”
The stylized dimple or smiling line at the arrowhead also indicates a smile. People who shop on Amazon are happy, as evidenced by their smiles.
Ice cream from Baskin Robbins comes in 31 different flavors, which seems to be an endless variety. The famous number appears as the bend of the letter “B” as well as the stem of the letter “R” in their emblem.
The logo symbolizes excitement and fun, and this represents how someone will feel while eating their ice cream.
8. Eighty 20
You probably wouldn’t be able to deduce the significance of the Eighty ’20s (a South African analytical consultant) logo unless you’re exceptionally adept at mathematics.
In reality, the squares show the binary image for 80 and 20, represented by the numbers 1010000 and 0010100.
9. London Symphony Orchestra
The London Symphony Orchestra’s logo can be seen as both an orchestra conductor and the initials “LSO.” The orchestra is even more elegant because of the beautiful way it is presented (almost script-like). Which did you initially notice?
10. My Fonts 12
My fonts is a website that offers users access to a variety of fonts. My Fonts’ “My” is designed to resemble a hand, allowing users to quickly get their hands on whatever fonts they like.
The old picture editor and organizer for Google, Picasa, has a distinctive logo. At first view, it appears to be a simple camera shutter, but closer inspection reveals that the shutter’s central negative space forms a house.
Because Picasa is regarded as the “house” for all of your images, and “casa” means “home” in Spanish, which makes sense.
12. London Museum
The London Museum has a unique, natural appearance. Though the color shapes aren’t merely abstract blobs of color, they do symbolize something.
They depict London’s geography and its evolution across time, illustrating the city’s ongoing development and that of its inhabitants in the past, present, and future.
13. The Tour de France
The Tour de France logo contains two subliminal meanings. The second is much more subtle than the first, which features a biker as the letter “r.”
The sun inside the yellow circle, which serves as the bike’s wheel, serves as a reminder that the race’s activities only take place during daylight hours.
14. AG Low
Construction company AG Low features a straightforward logo. It spells out all the company’s names but in an unusual fashion. It is set up to resemble a home’s floor plan.
The iconic logo of IBM is known around the world. The white lines that weave through the letterforms provide the appearance of equal signs in the letter’s lower regions, which stands for equality.
16. Hope for African Children Initiative
This logo first looks to be nothing more than the continent of Africa’s outline. If you look more closely, you can see that this shape is actually made up of the curves of two different people—an adult and a child.
The concept of “pinning” items you like onto a board is where the word “Pinterest” comes from. The “P” stands for a pushpin to extend the concept of the pin. This combines the physical aspect of taping things to your wall with doing that in the modern world.
Adidas is a well-known manufacturer of sportswear and footwear. Their logo has traditionally featured three stripes, but in their latest makeover, the stripes are spaced apart to resemble a mountain.
The mountain is a metaphor for the difficulties and impediments that competitors must encounter and overcome.
19. The Atlanta Falcons
It’s rather typical for sports to use animals as their mascots and, subsequently, in their logos. There is no exemption for the Atlanta Falcons.
Their symbol is a falcon, as you’ll see, but the falcon’s design was carefully examined. The falcon is shaped like an “F,” signifying the Falcons in much more ways than one.
20. Zoo Kolner
The emblem of the Kolner Zoo in Germany has several cryptic images. In the beginning, there is a giraffe and a rhino in the elephant’s shapes. The Cologne Church, a well-known landmark in the area, is concealed in the elephant’s rear legs.
Gillette logo signifies that the company that makes razors, Gillette, is actually razor sharp. The ‘G’ and I have complex and exact cuts that appear to have been skillfully removed with an exceptionally sharp Gillette razor.
The Apple emblem, one of the most famous in the world, is thought to have originated from the tale of Adam and Eve. The apple is meant to represent the apples from the Knowledge Tree and is claimed to be the apple Eve mentioned in the Bible.
Google’s logo, which is also very recognized throughout the globe (even with its recent design), is meant to represent the company’s attitude of breaking the rules and having a good time.
Instead of using a bizarre font or logo, they opted to use color to convey their message. They continued to use a primary color scheme but added the secondary color green to break it.
24. Galeries Lafayette
The posh French department store Galeries Lafayette. The Eiffel Tower is concealed in the letter “f,” further emphasizing the font’s sophisticated and elegant design as well as its French heritage.
This French clothing company’s logo doesn’t seem revolutionary at first glance. But there is a small optical trick to it.
If you pay more attention, you can see the logo upside down in the exact same way. This suggests that the business is creative and that its clothes have a variety of uses.
A tree is used as the emblem of the online marketing and web development solutions business Greenlabs. This highlights their brand’s “green” side, so what to do with the labs? Their staff’s intelligence is symbolized by the brain that serves as the tree’s crown.
27. Yoga Australia
The empty space of this Yoga Australia logo contains a valuable jewel. The territorial outline of Australia is seen in the space it is gripping between both the arm and the leg.
Blue and white, the colors of the Bavarian flag, are used in the BMW logo. Their logo is based on the extremely similar Rapp Motor Works logo.
Due to its aviation background and a 1920s advertisement, it is widely believed that the emblem depicts the whirling propeller blades.
Emoticons are used in this logo to convey a message. A dejected face can be observed when viewed from the left, and a cheerful face when viewed from the right. They provoke discussion by illustrating the battle of the illness that the logo represents.
Since 1990, Toyota has used its present logo. The three overlapping rings used by the well-known automaker stand for the fusion of the hearts of Toyota consumers and Toyota’s goods.
Their technical development and the prospects that lay ahead are shown in the background area.
Audi is a different automaker with a logo that conceals a deeper significance. The four rings stand for the four businesses that joined forces to form the first iteration of Audi, Auto Union.
32. Mallards and Swans
The logo for the restaurant Swan and Mallard elevates the concept of visual expertise. Not only is a black mallard concealed in the swan’s empty space, but the swan also resembles an ampersand.
The ampersand would not have been as clearly formed if the mallard had been at a different location. The restaurant’s clean, sophisticated logo gives you a preview of what to expect inside.
The Spartan Golf Club’s emblem has two distinct meanings. If you see it in a certain way, you might imagine a golfer taking a stroke while having his trajectory shown beside him. If you turn it around, you can view the profile of a spartan in the helmet.
Unilever produces a huge number of items, and to demonstrate this, they made a letter “U” out of several icons denoting some of their key goods. It’s a wonderful method to demonstrate their versatility and provides the audience with something to put together.
The world-famous transportation corporation FedEx logo is prominently displayed on airplanes and vehicles everywhere. The colors and simple kind aren’t particularly ground-breaking, but there is a true treasure there.
Have you ever seen the arrow that is tucked away between the letters “E” and “x”? The arrow symbolizes forward motion with speed and accuracy, just like the FedEx trademark.
36. Pittsburgh Zoo & PPG Aquarium
At first view, this zoo’s emblem resembles a straightforward tree. However, if you stare into the blank area, you can see the faces of a lion and a gorilla facing one another. This contributes to showcasing the zoo’s animal life.
Toblerone is a well-known chocolate bar that has been around for a while. In its current emblem, the mountain represents the Matterhorn Peak in Switzerland.
A bear hidden beneath the mountain represents both the special honey flavor of the chocolates and the fact that it is produced in the “City of Bears.”
38. The Outstanding Website Company
This logo employs a clever use of typography. The company’s letters, which are displayed in two distinct colors, are concealed inside the two circles. This is consistent with the company’s general brand image and demonstrates how lively and humorous they are.
39. Washington State University.
The cougar, the symbol of Washington State University, serves as the school’s mascot. The letters W, S, and U, the initials of the university, are subtly buried in the cougar’s head.
There is a tire hidden inside the Continental Tire emblem. The design of a tire is created by the close proximity of the ‘C’ and the ‘o,’ which the ‘C’ wraps around.
The letters “L” and “G” in the company’s emblem are well recognizable, and LG is well-known throughout the world. The majority of people are unaware that such letters actually aid in the creation of a face.
The letter “L” creates the nose, while the letter “G” creates the rest of the face. This humanizes the brand and makes it seem friendlier and more approachable.
42. British Blind Sports organization.
People with weak eyesight can engage in sports thanks to the British Blind Sports organization. Although their logo looks to be just the British flag, closer inspection reveals something unique.
Although it may appear that the blank space in the center was included to make the word “blind” easier to read, it actually serves as the pupils of an eye, with the rest being made up of the shape of the flag.
43. Lion Bird
This logo is expert use of visual trickery. Which do you see first, a bird or a lion? Both are present, though the shape of a lion’s face is hardly noticeable.
Your eyes fill in the remaining empty area on the face, which is made up of the bird’s body. The bird is a symbol of their might, while the lion reflects the brand’s approach to its industry.
The well-known chip and salsa company Tostitos features some amusing typographic artwork. The “tit” in Tostitos is usually two individuals sitting at a table together, having chips and salsa, demonstrating how enjoyable and sociable the snack is.
The Carrefour logo has two arrows on the left and right sides, which is French for “crossroads.” The letter “C,” which stands for the brand name, is concealed between both the two in the empty area.
46. Milwaukee Brewers
Although the Milwaukee Brewers’ former logo appears to be a baseball mitt catching a ball, it actually does more than that. When you look closely, you will see that the baseball glove is actually made up of the letters “m” and “b.”
47. Sun Microsystems
Sun Microsystems is a technology firm, as indicated by its logo. The diamond-shaped emblem is made out of ‘u’s and ‘n’s rather than just a collection of squiggly lines.
The letter “s” is created by stacking several of the letters on top of one another. When all of this is put together, it repeatedly spells out “sun.”
Those who are actually huge fans of the film Ice Age can immediately recognize the emblem for the California ski resort. It’s pretty inventive how they incorporated animal imagery into the letter M .you can easily notice the mammoth tusks if you look closely.
49. Kisses from Hershey
I adore this one since this logo’s symbol is difficult to spot, and many people are frequently preoccupied with indulging in the chocolate rather than observing it. Look between the letters K and I before you dig into the bag. It will amaze you to discover a secret Hershy kiss there!
The Italian electric utility used a highly distinctive approach to create its emblem. The firm and its services are represented by an electrical plug. The letters E and D are formed by the socket, which also stands for supplying electricity.
Here are the extraordinary meanings underlying 50 extraordinary logos. How much of them did you know about, and how many did you not?
Take a deeper look the next time you see a brand you aren’t particularly familiar with; because you never know what might be lying there.
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Co-Founder of Burban Branding. With 5 years of expertise in Naming, Branding, and Strategy, I’ve empowered 200+ clients worldwide. Let’s embark on a transformative journey together, unleashing your brand’s true potential. Join me in creating a remarkable brand identity that captivates and inspires.