PayPal History, Brand Value, and Brand Strategy

You might have come across PayPal at some point of time during your transactions over the internet. Everybody wants a secure payment gateway for their transactions, and PayPal is considered one of the safest and most efficient.

Your interaction with PayPal might go on forever if you are a merchant. PayPal is a visionary brand, and its achievements are worth to be read.

Paypal Brand History

PayPal is an American web-based business organization shaped in 2000 that works in the internet payment domain. It was intensely utilized by the eCommerce organization eBay, which claimed PayPal from 2002 to 2015. 

PayPal was the result of a merger between and Confinity, and it permitted clients to make payments on bought products or trade cash between accounts in a protected online exchange. 

After watching PayPal become the chief decision of web sell-off customers, online commercial center giant eBay obtained PayPal for $1.5 billion in October 2002. 

The organization offers clients the capacity to interface their PayPal records to their own ledgers, making moves and payments more productive than cash requests or cheques. 

Expenses are gathered by eBay on specific exchanges and are resolved depending on the measure of the exchange, the nature of the exchange, and the money of the exchange. 

In 2015 PayPal was spun off into an autonomous organization, yet it kept on being utilized by eBay.

Paypal Brand Value

As an innovator in the payment-related domain, PayPal has confidence in giving basic, reasonable, secure, and solid monetary administrations that empower the expectations, dreams, and aspirations of many clients and customers around the globe. 

Team Work

Joint effort work as a group, drive possession and responsibility, settle on choices and get results. 


Make astonishing encounters for our clients regardless of dealer, shopper, or the PayPal network. They think differently, look from start to finish, and practice compassion by placing themselves in the client’s shoes. 

Well being 

PayPal cares and effectively bolsters each other’s prosperity. They also make an overly empowering work environment that draws out the best in their representatives by sustaining their psychological, physical, and enthusiastic parity.


Thoughts are more extravagant, and execution is more grounded when everybody feels included.

The pioneer in its classification, the brand has 210 million dynamic shareholders in more than 200 markets far and wide. 

As of date, PayPal has made moves to ensure its consistent market-driving position and set up organizations with Skype and J.P. Morgan. 

It has reintroduced itself to its home market with a ‘new money’ scheme that looks to refine cash matters for American shoppers. 

In 2017, PayPal announced solid development and an income increase of 19% over the earlier year. PayPal has a brand value of nearly $ 24k million, and around 22,000 employees work under the umbrella.

Paypal  Brand Strategy

The product strategy of PayPal:

PayPal is a payment method that permits online cash exchange in 25 monetary standards across the country. Business ventures and individual clients can undoubtedly make payments and get cash using PayPal. 

They have two principle frameworks, cash cards, and payment methods, and they have marketed these two products very efficiently.

Without much stretch, a client/customer can shop on eBay or any online website; however, the card details won’t be shared with the online store. 

With PayPal, you can effectively oversee expenses and make monetary exchanges on the web. 

Pricing strategy of PayPal: 

Each client/customer needs to pay charges for using any of the PayPal services. A direct charge of money change must be paid with no exchange expenses. Clients gain reward focuses on their credit.

When organizations use PayPal to get paid abroad, there involve no extra charges such as month-to-month or set-up expenses. For online payments and solicitations, organizations need to pay an expense of 4.4% + Fixed Charge though for accepting eBay installments, they need to pay 3.9% + Fixed Charge. 

PayPal likewise offers limited vendor rates for organizations with a monthly-to-month deal volume above $3000. 

By following this direct and effective estimation technique, PayPal earned a substantial income of $9.24 billion in 2015. This covers the pricing strategy in the advertising blend of PayPal. 

Distribution strategy of PayPal:

PayPal is an online payment platform that works in more than 200 nations with more than 180 million dynamic records incorporating the two – organizations and people. PayPal holds assets in 25 monetary forms, which permit smooth cash exchange across outskirts. 

PayPal empowers internet business clients to shop effectively on the web. But PayPal is prohibited in specific nations like Ghana, Turkey, Pakistan, Afghanistan, and Iraq. 

Japan had to suspend individual shareholders by making them pay a business charge for all exchanges on PayPal according to the country’s administrative standards and regulations. 

Indeed, even in India, PayPal changed the client understanding standards according to the State Bank of India guidelines. 

Marketing strategy of PayPal:

PayPal, for the most part being on the internet, utilizes digital advertising techniques to promote its items and services. For web-based business clients, PayPal has made payments simpler. 

It has a solid presence on the web and can be found on several eCommerce payment pages. The highlights that PayPal offers make individuals and organizations need to find out about it and put resources into it for a longer period. 

Their promotion on the internet instructs clients how to utilize PayPal to make life simpler in this day and age. 

PayPal being a significant item these days, doesn’t have to spend much on advertisements. They, in fact, built a massive client base and today have more than 180 million dynamic records around the world.

The features of PayPal:

PayPal offers the following features to clients:

  • Payment gateway facilities for merchants and clients.
  • Access to use payment processes of PayPal.
  • Usage of PayPal as a payments bank.
  • Facilitating cross-border money transfers.

Businesses can utilize PayPal to get paid through receipts, in commercial centers, and even on their own sites. Every item or service has a basic and direct charge to be paid. PayPal clients get rewards focused on their credit.

PayPal checkout:

PayPal Checkout permits you to effectively add a checkout catch to your site so your clients can buy merchandise flawlessly. 

  • Secure and PCI Consistent: PayPal is completely PCI agreeable, so it guarantees that you and your client are completely ensured.
  • One touch: This implies that clients do not need to be signed in or round out their charging data. As mentioned before, PayPal offers you up to an 84% expansion in businesses.
  • Quick checkout: Another improvement to permit you to expand deals is the choice for your clients to check out from their shopping pack or an item page. They can simply use Quick checkout and make the transaction through PayPal.


Generally speaking, PayPal is phenomenal assistance for little to medium online business dealers. It is a perceived brand that is confided in the online business world, and the one-touch checkout feature has empowered dealers to expand their businesses.

PayPal has been the pioneer in online transaction modeling and has paved a new wave for digital transactions. The future of PayPal is bright and holds many such achievements to be unlocked by the brand.

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