PWC – History, Brand Value, and Brand Strategy

PricewaterhouseCoopers (in short, PwC) is a global professional services firm headquartered in London, UK. Besides being one of the brands from the Big Four bookkeeping firms, PwC is the world’s biggest expert professional firm by revenue. 

PwC has workplaces in around 757 urban communities across 154 nations and around 180,000 employees.

PWC History

The roots trace back to 1854 when William Cooper established a bookkeeping practice in the United Kingdom. The accountancy firm was later renamed Cooper Siblings after seven long years of existence.

William M. Lybrand, Adam A. Ross Jr., Robert H. Montgomery, and T. Edward Ross formed Lybrand, Ross Siblings, and Montgomery in the US in 1898. 

At that point in 1980, Coopers and Lybrand significantly extended its ability in insolvency by gaining Cork Gully, a firm in that field in the UK. In 1990 in specific nations, including the UK, Coopers and Lybrand converged with Deloitte Haskins and Sells to become Coopers and Lybrand Deloitte, in 1992, renamed Coopers and Lybrand. 

  • Formed in 1998 from a merger between Price Waterhouse and Coopers & Lybrand, PwC has a history in client services that dates back to the nineteenth century.

The initial days

Samuel Lowell Price, a bookkeeper, established a bookkeeping practice in London in 1849. In 1865 Samuel collaborated with William Holyland and Edwin Waterhouse. Holyland left soon after to work alone in bookkeeping, and the firm was renamed Price, Waterhouse, and Co in 1874. 

The first association/collaboration, marked by Price, Holyland, and Waterhouse, could be found in Southwark Towers, one of PwC’s significant workplaces.

Price Waterhouse had increased its critical acknowledgment as a bookkeeping firm by the late nineteenth century. They gradually developed exchanges between the UK and the US, and Price Waterhouse opened an office in NYC, which saw the inception of the American firm. 

The change in name

In 1998, Price Waterhouse converged with Coopers and Lybrand to frame PricewaterhouseCoopers. 

After the merger, the firm had a huge expert counseling branch, just like other significant bookkeeping firms, and produced substantial revenue. 

The Management Counseling Administration (MCS) was quickly developing and the most productive region in the field then. The significant reason for development during the 1990s was implementing and executing complex integrated ERP frameworks for worldwide organizations.

PWC Brand Value

The PWC brand valuation has been highlighted in 29 brand rankings, including being one of the most grounded and significant US brands, one of the greatest UK brands, and one of the best worldwide brands. 

PwC was again the top performing firm out of the Big Four bookkeeping firms in the 66th spot, with an estimated revenue of USD $18.5 billion. 

The power of the brand

A year ago, PwC surpassed Deloitte as the world’s biggest firm by expense pay. The megafirm saw worldwide charge pay ascend by 5% to  USD $ 36 billion, some USD $ 156 million ahead of Deloitte, which got expense to pay of USD $ 35.2 billion, up by 3%. 

The value of a brand’s image directly affects its business achievement. A solid brand manufactures client certainty and makes the organization stand out from its rivals. 

PwC has made another computerized item that empowers organizations to make an immediate connection between customer brand loyalty and the financial estimation of the brand. 

The reason behind the brand value

PwC’s IT services utilize numerous advanced channels with more than 150 million information sources to record client assessments of a brand just as market valuation. PwC built up the primary worldwide apparatus for estimating brand value and revenue to do this. 

This apparatus is intended to build up the essential relationship between continuous image recognition and fiscal brand esteem. The inventive technique permits PwC to quantify key measurements.

PWC Brand Strategy

1 . The product strategy

PricewaterhouseCoopers, or PwC, is one of the top consulting firms in the world. PwC is one of the world’s top proficient consultation firms, and it offers a wide range of services like: 

Bookkeeping: A portion of the administration offered by PwC in this section are bookkeeping, money-related services, valuation, and executives counseling.

Counseling: A portion of the services offered in this section are digital security, advanced administrations, money-related services and controllers, criminological administrations, procedure counseling, and so on.

Collaborations: A portion of the PwC services offered in this segment are merger and securing, joint endeavors, side projects, key partnership, fiscal summary review, interior review, administrative consistence, capital market, and IFRS announcing.

Individuals and association: A portion of the services offered in this section are worldwide annuity, worldwide representative versatility, and HR-related administration.

IFRS detailing: PricewaterhouseCoopers offers legitimate application direction for its devices and survey on IFRS.

Assessment and Lawful: A portion of the administration offered in this section are element administration and consistence, movement, universal business rearrangement, M&A, worldwide expenses, charge debate goals, move the evaluation, and esteem chain change.

2 . Price strategy

PwC is a leading firm that works in the business-to-business showcase. PricewaterhouseCoopers offers its administrations to almost all divisions, and its customer base involves government bodies, small businesses, large companies, offices, and corporates. 

PricewaterhouseCoopers offers a premium market estimation strategy for its top customers and enormous ventures relying upon the subjective assistance that the firm brings to the table. 

PwC utilizes serious estimation services for certain customers to meet the client’s demands and abilities. PwC has a devoted team that studies the economic situations and components like size and span of task, area of the undertaking, and so on before choosing the valuation system and strategy.

3 . Distribution strategy

PwC is one of the largest consultation firms working comprehensively in more than 160 nations. It is additionally the biggest globally working bookkeeping firm. The organization has more than 2.50 lakh representatives all around. 

  • PricewaterhouseCoopers works from India with its essence spread across significant urban areas in India like Bengaluru, Mumbai, Delhi, Chennai, Ahmedabad, and so on.
  • In the year 2016, PwC offered proficient types of assistance to 430 organizations out of the Fortune Worldwide 500 organizations.
  • PwC has a working strategy just like other consultation firms in the world. Each of the firms follows the same arrangement and business structure. PricewaterhouseCoopers has got its own website which is localized for the countries and provides efficient services and solutions to its clients.
  • PwC offers numerous money-related instruments and web journals, and these materials can be found on the internet.

4 . Marketing strategy

PwC is a leading consulting firm that works in business-to-business showcase. It has a high brand value and loyalty for its phenomenal consultation services. 

PricewaterhouseCoopers utilizes a wide scope of limited-time exercises in its advertising blend to keep the clients anticipating a new product or service. PwC intermittently shares its official statements, business articles, statistical surveying report, and advertising campaigns via social media platforms such as Facebook, Twitter, and Instagram. 

These articles, news, and web journals can also be found on their official company website. 

PricewaterhouseCoopers also participates in giving corporate talks across colleges and corporate events around the world. They give talks on monetary discussion, assessment, and corporate consultation.

  • Rathin Datta, Chairman and CEO PricewaterhouseCoopers Pvt. Ltd. Hark back to 1880.


PwC has been a leading consulting firm in the world and also a part of the Big Four consultation firms for a very long time. The company boasts of its achievements which are actually earned by the company through its operations.

The brand has gained substantial success since its inception and has been in the topmost rankings in the world as well.

PwC has changed the market and consulting paradigm positively, and it has contributed to a changing scenario over a period of time. The brand has made a promising hold in the past, and the future is even brighter.

Was this article helpful?

Liked this article? Why not share it:

Join our exclusive Facebook group, a secret haven for branding enthusiasts! Dive into a world of shared insights, tips, and real branding magic. You're the key to unlocking this vibrant community of passionate brand builders. See you inside!

Leave a Comment

Sharing is Caring

Help spread the word. You're awesome for doing it!