In the world of branding, where colors tell their own stories, there’s a color that speaks softly but stands out – black.
Welcome to ‘Famous Black Logos,’ a journey into the depth and class of a timeless and modern color. Black, simple yet elegant, means power, mystery, and a classic style.
It’s the color of the night sky, full of endless chances and boldness. This article shows you how in business, black is more than a color. It’s a sign of strength and beauty.
From the famous signs of luxury fashion to the sleek symbols of technology leaders, black logos show the beauty of simplicity and the power of saying less. As we look at these interesting logos, we’ll see how black stays above trends to make a strong and lasting visual impression.
Join us as we find out how these well-known black logos have become signs of the best and how they keep making a lasting mark in the world of branding. 🌌🖤✨
Famous Black logos
Black also represents sophistication, boldness, and cutting edge. In certain items, black looks more stylish and luxurious. The black logo used in certain items of packaging increases the trimness of the product.
Adidas
Much before Adidas went on to purchase the trefoil logo from Karhu Sports, they added three bars to its products. They were, at first, known as the “three-stripe company”. In a way, all three stripes went on to convey diversity as well as international appeal.
This was done by symbolizing three major lands. They were North America, Europe, and Asia.
In the recent and updated logo, an upward-sloping mountain is shown. This mountain symbolizes the overcoming of the challenges that come in the way.
The black and white logo is to support the fight against racial discrimination. The solid black color further depicts authority.
Apple
The company was named “Apple” only because the owner, Steve Jobs, liked the sound. The logo consists of an apple just because of the company name. There seems to be a bite mark that refers to the “byte” from the computer language.
Due to the futuristic look attached to the logo, it becomes very effective. The Apple logo represents knowledge.
The color black represents the “forbidden fruit” from the Bible. The color is changed as per its products. The logo is sometimes seen to be in a rainbow color, or in an aqua color or black. Thus, there is nothing much behind the color of the logo.
Mercedes Benz
The three points that are indicated through the company logo have a hidden meaning. They refer to the dominance of the company, overland, air, and sea. The color black represents Power and Strength.
The logo has another meaning attached to it. The logo resembles the automaker’s drive moving toward universal motorization. Moreover, the logo brings forth the concepts of reliability, quality of work, and speed. Through thriving towards the goals set by them, the products are of high quality and immense comfort.
Furthermore, new cars can travel almost 150 miles per hour. Thus, being one of the manufacturers of the fastest cars in the market.
Louis Vuitton
The logo is made of the initials of the company’s name. It is inspired by a Japanese-flower motif. It was made to counterfeit the designer goods of the Persian organizations. In recent times, though, the symbol has been attached to themes such as luxury, comfort, and fashion.
The logo, being black in color, indicates excellence, innovation, elegance, and the dynamic attitude of the company. A hand-drawn typeface is used in the company logo. Though, in a few cases, the logo is also seen to be in silver color.
Though, no specific hidden meaning is attached to it.
Nestle
While the original logo was a combination of brown and white, the recent one is in the black-and-white or grey-and-white combination.
The change in the font makes it even easier to read. This bold font gives a huge emphasis on the name, which is derived from the family name of the founder, which means ‘nest’. Thus, the logo contains a logo having a single bird feeding its babies.
This symbol depicts the concept of family, the prime reason behind the establishment of the company.
Nike
The best-fitted word for the company’s logo is ‘SWOOSH’. The word means a sound made by a fast movement or someone rapidly passing by.
Thus, the logo has a curve, defining movement. By providing elegance to the logo, the black color is to target the youth. The color also targets high-end customers. It gives a mysterious tinge to the logo and keeps people guessing its whereabouts.
Black has an eye-catching element. The tagline is also made in black in order to catch the attention of passersby. The color black resembles sophistication and success. Though of the disadvantages of the color is, that it is demeaning or controversial.
Wikipedia
Wikipedia is something every individual looks up to in case they want to know about something in detail. It recently took off the 2-D logo and introduced a 3-D puzzle.
This indicates how people can assemble the information available to them. The word in the logo is bold and black, thus being one of the most dominating and eye-catching logos.
It resembles the dominance it has over the field of the internet. It further shows the site’s authority, as it is one of the most searched sites on the internet. This is reported from recent research.
Calvin Klein
The letters that have been put within the logo seem to be dramatic. The black color in the background, with white letters on it, is a pop-up to the eyes.
The actress has shown us what Calvin Klein has to offer us in the most dramatic and insolent manner. Thus, we are sure about one thing: besides the catchy logo, the brand also has a lot to offer us.
Harley Davidson
The brand new Harley Davidson logo catches the attention of every individual. It shows up the pop-up of the brand’s name and goes along with the most sold product, which is Motor Cycles.
The company is on the verge of reaching new heights. In addition, the new logo adds more to the value of the company.
Honda
The deceptively simple symbol of ‘Honda’ comes in with a capital ‘H’. Thus, giving an emphasis on the brand name. The logo, unchanged for over 50 years, still has the same impact as it had before.
The black in the logo definitely describes how strong and competent the brand is. It helps give more emphasis on the seriousness that this company retains when releasing a product on the market.
Mont Blanc
Mont Blanc refers to the mountain in real life, Mont Blanc. The snow-covered picture on the right-hand side of the logo resembles the snow-covered peak of the mountain. It is the highest mountain in Europe.
As the name goes by, the company offers the best quality of products from European craftsmen to its customers. The bold font puts much emphasis on the name of the brand. The contrasting colors of black and white bring forth an eye-soothing logo.
Walt Disney
Walt Disney is one of the most dominant companies in the world of cinema. It also has its’ own products, like toys and items of clothing, related to the kind of movies they make. The assertiveness of the company is seen when it uses the black color for its logo.
It shows how powerful the company is. Moreover, it gives the audience a reason to appreciate the wonderfully done work by the company.
Bentley
The company logo is made of three different but prominent colors. It is made of black and white with a tinge of silver outlines.
While the color white resembles purity and peace, black stands for excellence and more power. The design is of the great British aristocracy and modern design.
Sony
“Make. Believe”. Besides being the tagline of the company, it also shows the way in the logo. The black color of the logo indicates power and strength.
While the white color pacifies by standing for peace, harmony, and brotherhood. Thus, this is one of the most catchy logos in the market.
Roxy:
The logo is a resemblance to the contrasting theory of peace and struggles to become one of the most peaceful companies in the market. The logo has the name of the brand written alongside the logo. Thus, this creates a huge impact on customers.
Thus, these are a few of the brands that have black logos. Thus, one should go ahead and explore these brands in a better way. Such branding is done by these brands.
Cartier
The Paris-based luxury Goods Company was incorporated in 1847. Globally famous for its range of jewelry and watches, Cartier operates in 125 countries worldwide.
Cartier branding is in a very sleek and sophisticated font and the logo consists of two C placed in an inverted way so that it looks like a bracelet or a ring.
Chanel
The 111-year-old French perfume maker is to this day a pioneer in luxury goods and accessories internationally. The Chanel logo is the most identifiable in the global luxury items segment.
Two C in upper case opposite each other and intertwined is one of the most prestigious in the fashion industry. It is presumed that the two Cs in the logo originated from the initials of the founder’s name.
Coach New York:
Founded 79 years ago in New York, Coach is a prestigious brand marketing luxury handbags. The current logo is an illustration of a horse-drawn carriage with the coachman on top just above the COACH branding.
New York is at the base, center-aligned with COACH. The coach logo is reminiscent of elegance and majesty.
Estee Lauder:
Based in New York, the company is a top-rated marketer of luxury items, skincare, makeup, and fragrances. The company positions itself as a premium marketer of branded luxury goods.
The black logo is in a sleek typestyle and shows its niche class and extravagance, placing the product ahead of others.
L’Oreal:
The 110-year-old French company is undoubtedly the largest cosmetics company in the world, with branches in almost all corners of the globe.
The company branding is extremely stylish and elegant because of the type of style used. The logo stands for the nobility, wholesomeness, trustworthiness, and charisma of the brand.
MTV:
Owned by Viacom, MTV is a US-based cable channel based in New York, skewed to music content. The first logo was designed by Manhattan Design in 1981.
Black has always been used as the base design. Since the channel is music television, M lettering has always been thicker, bolder, and much more prominent compared to T and V. Most focus has been created on the letter M.
Prada:
The Milan-based Prada, founded in 1913, is a niche and reputed Italian company specializing in luxury items, perfumes, handbags, shoes, etc.
.The logo for Prada is simple, bold, and easily readable from a distance as if exuberating confidence. However, if one zooms in, it can be seen that the logo is quite complex as the font chosen consists of thick and thin strokes constantly.
Ralph Lauren:
Based in New York, Ralph Lauren is an American-based company in the niche fashion and luxury segments.
The logo of the 53-year-old group is very popular amongst fashion connoisseurs. The iconic logo is patented in at least 100 countries globally. The black logo epitomizes the esteem, vigor, grace, and spotlessness that the company stands for.
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Co-Founder of Burban Branding. With 5 years of expertise in Naming, Branding, and Strategy, I’ve empowered 200+ clients worldwide. Let’s embark on a transformative journey together, unleashing your brand’s true potential. Join me in creating a remarkable brand identity that captivates and inspires.
