USA Brands Facts Generator

About How French Athletes Built a USA-Based Brand: The Hoka

Hoka is currently based in Goleta, California. The name comes from New Zealand, and the brand was founded in the French Alps. Isn’t the connection of the three continents interesting?

Well….the fact is…..Hoka is a USA-based company founded by French adventure athletes and product developers Nico Mermoud, Jean-Luc Diard, and Christophe Aubonnet.

The company started its journey in 2010 and was purchased by Deckers Outdoor Corporation in 2013. However, the French connection is still intact as they have an advanced product development office in Annecy, France. 

Fascinating Brand Facts Unveiling the Stories Behind Iconic Brands

Welcome to the "Brand Facts", where we uncover the intriguing and lesser-known aspects of some of the world's most iconic companies and their brands. Brands are not just logos and slogans; they are stories, innovations, and sometimes even mysteries waiting to be explored. Join us on a journey through the fascinating world of branding with these eye-opening brand facts.

Explore the intriguing histories of iconic brands, uncovering their origins, innovative journeys, and game-changing marketing tactics, fostering a deeper appreciation for familiar names.