Levi Strauss, an American businessman, established the inaugural company to produce jeans. Despite being an aristocrat, Levi Strauss refrained from wearing his own brand of pants, perceiving them as attire intended for the lower classes or common people.
Source: Levi Strauss & Co. (2023, November 20). In Wikipedia. https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.
Welcome to the "Brand Facts", where we uncover the intriguing and lesser-known aspects of some of the world's most iconic companies and their brands. Brands are not just logos and slogans; they are stories, innovations, and sometimes even mysteries waiting to be explored. Join us on a journey through the fascinating world of branding with these eye-opening brand facts.
Explore the intriguing histories of iconic brands, uncovering their origins, innovative journeys, and game-changing marketing tactics, fostering a deeper appreciation for familiar names.