How to Choose A Brand Name: The Complete Guide

Choosing a brand name is a critical step in establishing a business identity. It’s a process that requires careful consideration and strategic thinking.

The right brand name resonates with your target audience, reflects your company’s ethos, and stands out in a crowded marketplace.

Tools like a brand name generator can be invaluable to navigate this process. They help brainstorm ideas, ensuring the name passes the essential brand name test for distinctiveness and relevance.

Additionally, researching popular brand names can provide inspiration and guidance. Once a potential name is selected, the crucial steps of finalizing the brand name and checking for trademark availability are necessary to secure your brand’s unique identity in the market.

Questions To Ask Yourself Before Coming Up With A Brand Name

When coming up with a brand name, it’s important to ask yourself a series of questions to ensure that the name is effective, memorable, and aligns with your brand identity. Here are some key questions to consider:

  • What is the core message of my brand?
  • Who is my target audience?
  • Is the name easy to pronounce and remember?
  • Is the name unique and distinctive?
  • Is the name scalable and adaptable?
  • How does the name sound and look?

How To Come Up With A Brand Name

Gather Related Keywords

Begin by brainstorming keywords related to your business, industry, products, or values.

For instance, a tech company might consider words like “innovative,” “digital,” “future,” or “network.”

These keywords will form the foundation of your naming process, helping you create a name that resonates with your brand identity and target audience.

Plug Your Keywords Into BrandBoy Name Generator

Utilize online tools like BrandBoy Name Generator. Input your brainstormed keywords, and the tool will suggest a variety of names.

For example, entering “eco-friendly” and “apparel” might yield suggestions like “EcoWear” or “GreenThreads.”

These tools combine your keywords in creative ways, offering a range of options to inspire your final choice.

Experiment With Brand Naming Formulas

Experiment with different naming formulas like combining two relevant words, using metaphors, or creating an acronym.

For instance, “SnapChat” combines “snap” (quick) and “chat,” apt for a fast messaging app. “Red Bull” uses a metaphor for energy and strength.

Naming formulas can help structure your creative process, leading to a more focused and meaningful name.

Invent A Portmanteau

Combine parts of two words to create a new one, known as a portmanteau.

For example, “Microsoft” is a blend of “microcomputer” and “software.” Consider your brand’s key aspects and merge related words creatively.

This method can yield unique and memorable brand names that encapsulate your brand’s essence.

Use A Thesaurus and Special Dictionaries

To expand your vocabulary, consult a thesaurus or specialized dictionaries. Searching your keywords’ synonyms can unearth less common words that might be more distinctive as a brand name.

For example, instead of “fast,” you might find “nimble,” leading to a brand name like “NimbleTech” for a tech company emphasizing speed and agility.

Adapt a Popular Saying

Modify a well-known phrase to fit your brand. This can make your brand name catchy and relatable.

For a fitness brand, you might adapt “An apple a day keeps the doctor away” to something like “FitDay,” implying daily fitness keeps you healthy. Ensure the saying aligns with your brand’s values and message.

Try an Alliteration

Alliterations use the same starting sound in adjacent or closely connected words, making the name catchy and memorable.

For instance, “Best Buy” or “Coca-Cola.” Choose words relevant to your brand and play with alterations.

A pet shop could be “Paws & Play,” combining the love for pets with the fun aspect of playing with them.

Use Your Own Name Or Nickname

Personalizing your brand with your name or nickname can make it stand out. For example, “Disney” comes from Walt Disney’s surname.

If your name or nickname has a unique ring to it or reflects your brand’s story or values, consider using it. This approach adds a personal touch and can help in storytelling around your brand.

Simplify With Abbreviations

Abbreviations can make a long or complex name simpler and more impactful. IBM stands for “International Business Machines,” and KFC for “Kentucky Fried Chicken.”

Look at your keywords or phrases and consider whether they can be abbreviated. This approach works well for professional or technical brands where a longer name might convey expertise.

Keep It Easy To Spell And Pronounce

Ensure your brand name is easy to spell and pronounce to avoid confusion and aid in word-of-mouth marketing.

Avoid overly complex or unfamiliar words. For example, “Lyft” is a simple, easy-to-pronounce variation of “lift,” relating to the idea of lifting someone from one place to another.

Be Purely Descriptive

Choose a name that directly describes what your company does or offers. For example, “General Motors” clearly indicates a focus on automotive manufacturing.

This approach can be particularly effective for straightforward, no-nonsense brands. It helps customers immediately understand your business, which can be a significant advantage in markets with complex products or services.

avoid these naming business

What Makes A Good Brand Name?

A good brand name plays a crucial role in a business’s success. It’s often customers’ first impression of your company and can significantly influence their perception and recall of your business. Here are some key characteristics of a good brand name:

  • Memorable: A good brand name should be easy to remember. This often means it’s short, catchy, and easy to pronounce.
  • Meaningful: The name should convey something about the nature of the business, its products, or its values. This helps customers to form a connection or understand what the business offers at a glance.
  • Distinctive: A good brand name stands out from competitors. It should be unique enough to avoid confusion and create its own identity in the marketplace.
  • Legally Defensible: The name should be legally available for use and trademarking. It’s important to do a thorough search to ensure that the name isn’t already in use or trademarked by another company.
  • Visually Appealing: How the name looks in a logo, on marketing materials, or online can also impact its effectiveness.
  • Emotionally Engaging: A great brand name can also evoke emotions or feelings that resonate with the target audience, creating a deeper connection.
  • Adaptable: The name should be versatile enough to accommodate new products or services and adaptable for different advertising mediums.

Creative Brand Name Ideas

Technology & Electronics

TechTrendzElectronix HubGigaGadgetry
ElectroEliteFutureTech EnterprisesOptiElectra
Innovatech SolutionsByteBlazeTechPioneers
Quantum GadgetsOmega ElectronicsVirtualVista
NextGen ElectronicsSiliconSavvyWaveWorks Electronics
Digital DynamicsCircuitQuestSynthetix Tech
CircuitSphereVoltage ValleyNanoNest
NanoTech InnovationsSparkSavvyElectraEdge
PixelPulseDigital DimensionInfinite Innovations

Fashion & Apparel


Food & Beverage

SavorySensationsFreshFare FeastEssenceEats

Health & Wellness


Beauty & Cosmetics


Automotive & Transportation


Examples Of Popular Brand Names


Named after the Greek goddess of victory, Nike. The name was suggested by Jeff Johnson, one of the company’s first employees, and it represents the brand’s aim to associate with winning and success in sports.

Discover the fascinating history behind ‘How Did Nike Get Its Name‘ and its intriguing origins in the world of sports.


The name is a play on the word “googol,” which is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The name reflects the company’s mission to organize a seemingly infinite amount of information on the web.

Explore the intriguing story of ‘How Did Google Get Its Name‘ and the unique journey that led to its iconic brand.


There are multiple stories about how Apple got its name, but the most widely accepted one is that Steve Jobs liked the sound of the name because it was “fun, spirited and not intimidating,” and it would appear before Atari, his former employer, in the phone book.

Delve into the history and origins of ‘How Did Apple Get Its Name‘ to uncover the fascinating story behind this tech giant.


Jeff Bezos, the founder of Amazon, chose the name because the Amazon River is the largest in the world, and he wanted his store to be the biggest in the world. The name also starts with ‘A’, meaning it would appear early in alphabetical listings.

Learn the captivating backstory of ‘How Did Amazon Get Its Name‘ and the visionary thinking that birthed this online retail giant.


This brand name is a portmanteau formed from the name of the founder, Adolf “Adi” Dassler. The company was originally registered as “Adi Dassler adidas Sportschuhfabrik” in 1949.

Discover the intriguing history behind ‘How Did Adidas Get Its Name‘ and the brand’s evolution in the world of sportswear.


Named after a character in Herman Melville’s classic, “Moby-Dick.” The character’s name is Starbucks, and the founders thought it evoked the romance of the high seas and the seafaring tradition of the early coffee traders.

Explore the origin story of ‘How Did Starbucks Get Its Name‘ and the rich history behind this iconic coffee chain.


Derived from the Danish phrase “leg godt,” which means “play well.” The name Lego was adopted without realizing that, in Latin, it also means “I put together.”

Uncover the fascinating history and creative origins of ‘How Did LEGO Get Its Name,’ a beloved toy brand worldwide.


In Korean, “Sam” means “three,” and “sung” means “stars.” The name was chosen by the founder, Lee Byung-chul, with the hope that the company would be powerful and everlasting like stars in the sky.

Learn about the origins and innovation behind ‘How Did Samsung Get Its Name‘ in the world of electronics.

More To Learn More To Explore

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1 thought on “How to Choose A Brand Name: The Complete Guide”

  1. The brand name seems to be unique and classy. I am looking for a classy name that suits my technology brand. Also, it is important to protect the brand name with trademark registration. Thank you

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