With the passage of time wigs and hairpieces fell out of fashion. With the change in market demand, Wella had to change its products. The company turned to produce permanent wave products.
The final name of the company comes from the German word Dauerwellapparat (only the portion ‘Wella’ is kept as brand name) which translates to ‘permanent wave device’.
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Welcome to the "Brand Facts", where we uncover the intriguing and lesser-known aspects of some of the world's most iconic companies and their brands. Brands are not just logos and slogans; they are stories, innovations, and sometimes even mysteries waiting to be explored. Join us on a journey through the fascinating world of branding with these eye-opening brand facts.
Explore the intriguing histories of iconic brands, uncovering their origins, innovative journeys, and game-changing marketing tactics, fostering a deeper appreciation for familiar names.