Herman W. Lay sold potato chips under the banner of Lay’s and C.E Doolin sold the corn-chip under the name Fritos.
They were rivals and continued to be that for 30 long years. Then they decided to join hands in business ….result….the birth of Frito-Lay in 1961.
Friendship story does not end here……in 1965 Frito-Lay joined hands with Pepsi and was named PepsiCo!
Source: https://www.businessinsider.com/lays-fun-facts-potato-chips-2018-11?IR=T#as-of-2018-lays-gets-its-potatoes-from-25-different-states-6
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