The name of Under Armour is not just catchy but has a funny history as well. The owner of the brand Kelvin Plank (the former football player) wanted to name his brand as ‘Body Armour’.
But it was his brother who heard the name wrong and thought it was ‘Under Armour’. Though this wrongly-heard name was uncommon, but was catchy enough.
So, Plank decided to go with what his brother heard and that’s how the name came into existence!
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Welcome to the "Brand Facts", where we uncover the intriguing and lesser-known aspects of some of the world's most iconic companies and their brands. Brands are not just logos and slogans; they are stories, innovations, and sometimes even mysteries waiting to be explored. Join us on a journey through the fascinating world of branding with these eye-opening brand facts.
Explore the intriguing histories of iconic brands, uncovering their origins, innovative journeys, and game-changing marketing tactics, fostering a deeper appreciation for familiar names.