The owners of Reebok, Jeff and Joe Foster initially founded ‘J.W. Foster and Sons Athletic Shoes’. They settled for the name ‘Mercury Sports Footwear’ for registration.
The patent agent informed them that "Mercury" was already taken, so the brothers searched through Webster's Dictionary and found "Reebok," inspired by the South African gazelle, rhebok
They made a list of 12 names, with Reebok at the top of the list and out of those 12 names, Reebok got cleared!
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Welcome to the "Brand Facts", where we uncover the intriguing and lesser-known aspects of some of the world's most iconic companies and their brands. Brands are not just logos and slogans; they are stories, innovations, and sometimes even mysteries waiting to be explored. Join us on a journey through the fascinating world of branding with these eye-opening brand facts.
Explore the intriguing histories of iconic brands, uncovering their origins, innovative journeys, and game-changing marketing tactics, fostering a deeper appreciation for familiar names.